Digital Marketing Specialist
Found in: beBee S SG - 1 month ago
Responsibilities
Content Creation:
- Plan and produce engaging weekly content for all relevant social media platforms (e.g. Instagram, Facebook, TikTok, YouTube + any other trending platform)
- Take high-quality photos and short videos showcasing your creativity and ability to capture product features, benefits, and event promotions
- Write compelling copy that informs, entertains, and resonates with our target audience
- Perform video editing to enhance video content and ensure polished delivery
- Stay up to date on current trends and adapt content formats accordingly
Community Management:
- Manage and moderate social media communities, responding to comments and messages promptly and professionally
- Run targeted social media advertising campaigns to expand reach and engagement
Performance Analysis:
- Analyse social media and website performance metrics to understand audience behaviour and campaign effectiveness
- Report on key insights and recommend data-driven strategies for improvement
- Stay informed about the latest tools and technologies in social media analytics
Collaboration & Adaptability:
- Collaborate effectively with other marketing team members to ensure consistency and alignment across all channels
- Be flexible and adaptable, willing to learn new skills and techniques as needed
- Contribute to other marketing initiatives as required, such as email marketing or website content creation
Requirements
Qualifications:
- 1+ years of experience in social media marketing or a related field
- Proven track record of developing and executing creative social media campaigns that achieve measurable results.
- Strong understanding of social media platforms, content formats, and best practices
- Ability to take high-quality photos and videos with basic editing skills
- Analytical skills and ability to interpret data
- Ability to work independently and as part of a team
- Creative and innovative mindset
Software Proficiency:
- Adobe Creative Suite
- Microsoft Office Suite
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