Digital Marketing Specialist
2 weeks ago
Are you passionate about digital marketing and driving impactful results We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. In this role, you will play a crucial part in developing and executing effective digital marketing strategies that boost brand awareness, drive lead generation, and enhance online visibility for our products/services.
Responsibilities:
- Digital Campaign Management: Take charge of planning, implementing, and managing digital marketing campaigns across diverse online channels such as search engines (SEO and SEM), social media platforms, email marketing, and display advertising.
- Content Creation: Craft compelling and engaging content for websites, blogs, social media platforms, and various marketing materials to captivate our target audience.
- Search Engine Optimization (SEO): Conduct comprehensive keyword research, optimize on-page content, and execute backlinking strategies to enhance our website's search engine visibility and ranking.
- Paid Advertising (PPC): Manage paid search campaigns including Google Ads, Bing Ads, and social media advertising. Handle campaign setup, audience targeting, and ongoing optimization for maximum ROI.
- Website Management: Collaborate with web developers to update website content, maintain functionality, and ensure alignment with marketing initiatives for a seamless user experience.
- Analytics and Reporting: Utilize web analytics tools like Google Analytics to track website traffic, monitor campaign performance, and analyze key performance indicators (KPIs). Translate data into actionable insights and generate reports for strategic decision-making.
- Market Research: Stay updated on industry trends and conduct competitive analysis to gain insights into target audiences, competitor strategies, and market dynamics.
- Budget Management: Assist in managing digital marketing budgets, ensuring optimal allocation of resources and cost-effective strategies.
- Collaboration: Work closely with cross-functional teams including sales, product development, and design to ensure cohesive messaging and successful campaign outcomes.
What You Bring to the Table:
- Experience: [1-3] years of proven experience in a digital marketing role, preferably with exposure to the automotive industry.
- Skills: Strong understanding of SEO, SEM, social media marketing, and email marketing best practices. Proficiency in Google Analytics and other web analytics tools.
- Communication: Excellent written and verbal communication skills to effectively convey marketing messages and engage with diverse audiences.
- Analytical Thinking: Data-driven mindset with the ability to analyze data, derive actionable insights, and optimize marketing strategies for optimal performance.
- Team Player: Ability to work independently and collaboratively within a team environment, fostering a culture of creativity, innovation, and continuous improvement.
If you're ready to make a meaningful impact in the digital marketing landscape and drive tangible results for our brand, we invite you to join us on this exciting journey
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