Content Marketing Manager

Found in: beBee S SG - 4 weeks ago

Singapore PropertyGuru Full time

Make A Real Difference at PropertyGuru.
Real Aspirations. Real People. Real impact.

PropertyGuru is Southeast Asia\'s leading PropTech company, and the preferred destination for over 41 million property seekers to connect with more than 63,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 3.2 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business, including a high-quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia.

Responsibilities:
Work alongside the Head of Consumer Marketing/Senior Consumer Marketing Manager to develop and implement PropertyGuru\'s Consumer Marketing Strategy & Plan to meet the Company\'s overall business objectives
Provide editorial and video content strategy and support, managing a team of in-house Digital Content Specialist(s) and external agencies/freelancers
Manage and coach a small team of content specialists/executives
Manage and execute PropertyGuru\'s social media strategy in conjunction with the social media agency
Provide support on the PR strategy and plan for PropertyGuru, in conjunction with the local PR agency
Establish and maintain a digital communications content workflow and multi-channel strategic distribution plan based on best web practices and supporting analytics
Produce and interpret consistent analytics reports for all content properties
Suggest and establish process changes to improve overall workflow/publishing efficiency
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content, including website, social media, email, mobile, video, print, broadcast and in-person
Analyse Web metrics such as visits, time on site, page views per visit, traffic mix, click-through rates, conversion rates, etc. and on that basis, recommend content optimisations and uncover new content opportunities for the brand
Support implementation of creative and impactful content marketing campaigns.
Assist in managing the budget and payments
Perform other related duties and responsibilities as assigned

Requirements:
Bachelor\'s degree or higher in English, Journalism, Communications, Advertising, Marketing, or related field or equivalent education and experience

6 years of web content production and writing experience, as well as expertise incorporating best practices in search engine optimisation, social media, dynamic/video content, and editorial planning
4+ years of experience working with content management systems (e.g. WordPress, Sitecore) and good knowledge of content operations
Demonstrated ability to be a creative storyteller who knows how to package and create content that pops in an online/digital environment
Knowledge of cross-platform digital analytics, especially relating to Google Analytics, and native and aggregated social analytics platforms
Demonstrated ability to collaborate with audio/video production teams, graphic designers, web developers, and project managers in writing and creating interactive material
Experience at writing high-quality, engaging copy that\'s mobile-first and optimised for SEO
Able to balance business and marketing needs with consumer needs for clarity and transparency
Strong cross-channel copywriting and editing and organisational skills, including the ability to shift voice and tone based on audience and channel
Refined editorial judgment
Strong prioritisation and decision-making skills with a proven ability to manage multiple priorities and projects with deadlines
Experience in managing a small team of writers/social media agency or related skill sets is a must-have
Experience working with e-commerce, technology or online brands/clients is a plus
Experience in Real Estate is highly desired; minimally, interest in Real Estate is a must-have
Self-motivated, able to work independently as well as part of a team
Good \xe2\x80\x9cpeople person\xe2\x80\x9d, able to network, build and maintain professional relationships

PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative an learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.

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