Content Marketing Executive
3 weeks ago
We are seeking a talented Content Marketing Executive to join our team where you will be responsible for creating engaging content that resonates with our target audience across various platforms.
Responsibilities
- Collaborate with stakeholders to help facilitate the creation of multimedia content from storyboarding to scripting to overseeing post production
- Develop high-quality, engaging content and support business units with content ideas that align with marketing objectives and target audience needs
- Produce video content for social media channels, particularly on TikTok & Instagram, as well as YouTube, craft social and ad copies for social media
- Research and understand industry trends, competitor strategies, and audience preferences in content decisions
- Analyze content performance metrics and user engagement data to refine strategies and optimize content reach
- Plan and manage the ongoing brand presence on social media (TikTok, Youtube, Instagram, Facebook), monitor and respond to comments, inquiries, and feedback in a timely and professional manner, maintaining a positive brand image
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in content creation and marketing, preferably in finance related industry
- Excellent writing and editing skills, with a keen eye for detail and accuracy
- Proficiency in video editing skills (CapCut and/or Premiere Pro)
- Basic design skills (Canva/Illustrator/Photoshop)
- Natural flair for humour, comfortable to appear in videos when necessary
- Creative thinker with the ability to generate innovative ideas and translate them into compelling content
- Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
- Strong understanding of social media trends with interest in investment will be an advantage
- Prior experience with Instagram and TikTok content creation is preferred
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