Content Marketing Executive

3 weeks ago


Singapore Ifast Financial Pte. Ltd. Full time

We are seeking a talented Content Marketing Executive to join our team where you will be responsible for creating engaging content that resonates with our target audience across various platforms.

Responsibilities

  • Collaborate with stakeholders to help facilitate the creation of multimedia content from storyboarding to scripting to overseeing post production
  • Develop high-quality, engaging content and support business units with content ideas that align with marketing objectives and target audience needs
  • Produce video content for social media channels, particularly on TikTok & Instagram, as well as YouTube, craft social and ad copies for social media
  • Research and understand industry trends, competitor strategies, and audience preferences in content decisions
  • Analyze content performance metrics and user engagement data to refine strategies and optimize content reach
  • Plan and manage the ongoing brand presence on social media (TikTok, Youtube, Instagram, Facebook), monitor and respond to comments, inquiries, and feedback in a timely and professional manner, maintaining a positive brand image

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience in content creation and marketing, preferably in finance related industry
  • Excellent writing and editing skills, with a keen eye for detail and accuracy
  • Proficiency in video editing skills (CapCut and/or Premiere Pro)
  • Basic design skills (Canva/Illustrator/Photoshop)
  • Natural flair for humour, comfortable to appear in videos when necessary
  • Creative thinker with the ability to generate innovative ideas and translate them into compelling content
  • Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
  • Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
  • Strong understanding of social media trends with interest in investment will be an advantage
  • Prior experience with Instagram and TikTok content creation is preferred


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