Business Marketing Manager Interventional Radiology

1 month ago

Singapore Philips Full time
Job TitleBusiness Marketing Manager Interventional Radiology & Neuro Intervention - Image Guided Therapy (APAC/Growth- APAC base)

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

 

But itâs not just what we do, itâs who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customersâ needs. Itâs what inspires us to create meaningful solutions â the kind that make a real difference â when it matters most.

 

The world and our customersâ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. Thatâs why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better

 

Looking at the challenges the world is facing today Philipsâ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, youâll be working towards creating a better and fairer future for all.

The Business Marketing Manager drives superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of the assigned portfolio (incl. ologies, care settings, the associated product, solutions, services) in alignment with the Marketsâ Business and overall Marketing strategy. They ensure perfect and flawless new product introductions and launches at market/country level. They enable performance of the portfolio in scope, including phase-in and phase-out management, as well as helps sales teams by ensuring sales enablers are in place.

The BMM also supports and coaches the Modality Sales and Clinical teams in APAC Market as a one-point contact to the Business, product and ensures Marketing strategy and plans are aligned.  This includes marketing performance optimization (KPIs) and drives continuous improvements applying LEAN and commercial excellence.

This role will act as product expert in Fixed system (30% of time) for Growth market.

Your role:

  • Marketing alignment:  coordinate with business unit marketing and marketing ops team to build an effective marketing campaign and executing activities that can improve market share in Interventional radiology (IR) and Neuro Intervention (peer-to-peer marketing,  Philips learning academy demos, User group meetings, ambassador/rising star training programs).
  • KOL & Reference sites: Maintaining and developing a regional network of clinical Key Opinion Leaders (KOLâs) and in coordination with clinical science, jointly driving ideation and feasibility studies on future technologies in line with the BIU strategy in IR/Neuro and its stakeholders.
  • Sales Strategy Evolution: While not directly handling immediate sales, he/she needs to coordinate with sales operations team to ensure that there is proper alignment on large volume projects to ensure that there is ample time to prepare the business unit for supply and delivery.
  • Direct Customer Engagement: Proactively engage with key customers to discuss and understand their long-term strategies, behaviors, and procurement practices. Lead conversations about future business models and practices, shaping the market's direction for the upcoming years. If required, provides customer presentation on companyâs future directions,  NPIs or clinical capabilities of the systems. 
  • Portfolio Strategy & Management: Handle the lifecycle of fixed system portfolio, ensuring timely product introductions and phase-outs.
  • Market Analysis: Stay attuned to market trends and competitor actions. Use insights to inform long-term product decisions and strategic direction.
  • Strategic Collaboration: Foster strong relationships with Category and Product Managers, ensuring that the broader team is aligned with long-term market needs and insights.
  • AOP process: Incorporate key enablers into overarching business strategies,  provides input in the annual marketing plan.
  • Commercial Lead for the Long Term: Spearhead Business Development discussions with customers, government, and procurement groups. Outline and champion the roadmap and future of Image Guided Therapy.
  • Performance Tracking: Monitor long-term performance metrics, ensuring alignment with the company's strategic direction.
  • Market Expansion Initiatives: Convert competitor territories, particularly competitor IB and identify opportunities to lay groundwork for future business growth.
  • Team Leadership: Lead the specialist support team in alignment with the company's transformative vision.

You're the right fit if:

  • Bachelor's degree preferred.
  • 5+ years of clinical sales experience in hospital setting preferred.
  • Ability to effectively manage assigned accounts in terms of driving utilization, customer relationship management, problem resolution, and business planning.
  • Strong clinical and technical knowledge in minimally invasive interventional procedures, with the confidence to knowledgeably engage key stakeholders such as physicians, clinical staff, nurses, department managers, and supply chain to present a value proposition.   Experience in interventional radiology & Neuro procedures is an advantage.
  • 5 + years of marketing & sales management experience in an environment involving complex bundled deals.
  • Professional presence that influences desired results with both external and internal stakeholders.
  • Strong interpersonal, presentation, verbal, and written communication skills.
  • Excellent planning and organizational project management and time management skills.
  • Ability to develop product positioning strategies in conjunction with district leaders and modality specialist.
  • Must reside within APAC territory with the ability to travel as needed (APAC & Growth region).
    • Strong leadership and team building skills and ability to effectively leverage other people.
    • IT Solutions sales experience.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
⢠Learn more about our business.
⢠Discover our rich and exciting history.
⢠Learn more about our purpose.

If youâre interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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