Marketing Lead, Global Fintech/Payments

4 days ago


Singapur, Singapore Hyphen Partners Full time

Overview

Our client, a prominent fintech and payments player, is seeking a seasoned Merchant/SMB Marketer to drive awareness, acquisition, and growth for small and medium-sized merchants across global markets. You will design and execute integrated marketing campaigns. This role includes managing the company’s social media presence to engage SMBs, grow a strong follower base and enhance engagement. You will partner with industry media, KOLs, service providers, and associations to expand market reach, and lead quarterly recruitment activities to onboard new merchants. You will also analyze performance metrics and conversion rates.

Responsibilities
  • Design and execute integrated marketing campaigns to drive awareness, acquisition, and growth for SMB merchants.
  • Manage the company’s social media presence to engage SMBs, grow followers, and increase engagement.
  • Partner with industry media, key opinion leaders (KOLs), service providers, and associations to expand market reach.
  • Lead quarterly recruitment activities to onboard new merchants.
  • Analyze performance metrics and conversion rates to optimize campaigns.
Qualifications
  • 8-10 years of experience in B2B marketing, digital marketing, and social media management.
  • Exposure to Fintech or Ecommerce sectors.
  • Prior experience marketing to SMBs is a prerequisite.
Job Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Industries: Financial Services, Technology, Information and Media, and Internet Marketplace Platforms
  • Location: Singapore, Singapore
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