Regional Agency Lead

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Responsibilities
TikTok is seeking an experienced leader from the domain of Media Sales and Agency Partnerships with demonstrated success in managing volume agency portfolios across both regional and national levels. The Regional Agency Lead for Independents will manage TikTok's relationships in the countries of care (SG, MY, PH, ID, TH, VN) and will be responsible for scaling TikTok marketing solutions through this important channel, alongside local Agency sales teams and Key Account and Growth teams.
This role will analyze, strategize and devise impactful agency programs for a business that is experiencing rapid and dramatic growth. We are looking for a self-starter who has a demonstrated sales record, experience in account management / client services role and is well-versed in the agency ecosystem within the region.
This person will be comfortable navigating ambiguity and displays strong problem-solving leadership in a fast-evolving environment. Ideal candidates will have sales management experience in Publisher/Platform Sales, Media agency as well as Brand Management/Creative Agency or TikTok Shop Agencies.
Responsibilities
- Write and execute on the Strategy to increase TikTok's share of revenue and partnership opportunities with Independent Agencies in Southeast Asia.
- Enhance TikTok's relationship with Agencies, with a focus on developing relationships at CXO and Founders level.
- Work closely with agency team leads to define agency account plans to unlock investments and drive their business key performance metrics
- Lead and Partner XFN teams to structure and execute operational and strategic initiatives
- Develop annual and quarterly business plans, synthesising market data, agency analysis and defining the overall business approach to TikTok's success
- Deliver a plan to penetrate various agency organisations to drive alignment and influence executive and day-to-day contacts to execute against these plans
- Be adept at developing various marketing approaches such as performance, brand, mid funnel, commerce to empower Agencies to leverage TikTok ad solutions, creative approaches, and ad tech infrastructure
- Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of TikTok and better adopt TikTok measurement solutions
- Develop Team forecasting and deliver accurate analysis to support team planning
- Create persuasive sales narratives to help Team leverage market trends, case studies to position TikTok positively
- Able to design and execute both scaled and focused Agency engagement tactics
- Exceed sales goals for yourself and your team
- Orchestrate plans with product teams and all cross-functional teams to guide organizational efforts towards stronger business outcomes on product adoption
- Home in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadmap
Qualifications
Minimum Qualifications
- More than five years of experience in ad sales marketing and development, or a sales-related media function, experience in managing key brands and performance advertisers with complex and scaling challenges, with a strong connection with independent agencies and/or MCN/TSP networks ecosystem
- Deep experience in driving brand and performance outcomes through media strategy and strong conceptual understanding of the synergistic role of media platforms
- Demonstrated success leading and deploying the full mix of media and creative solutions will be an added advantage
- Strong ability to work with partners outside the organization and proven record of influencing outcomes by creating win-win solutions and holding partners accountable to the agreed plans
- Strong people management experience with the ability to influence cross-functional teams
- Skilled storyteller with experience communicating the benefit of marketing opportunities to partners and brands
Preferred Qualifications
- Established relationships with Leadership at agencies and key brands
- Demonstrated understanding of digital media platforms and ad metrics
- Self-starter, fast learner with a can-do spirit
- Strong track record of exceeding and meeting target expectations in previous roles
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Other
• Industries Technology, Information and Internet

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