Executive, Social Media

Overview

Executive, Social Media (Entertainment, Special Events, Masterbrand)

Note: All content should align with Marina Bay Sands brand guidelines and deliver engaging social media content across platforms.

Job Responsibilities

• Content Creation & Management: Develop, curate, and schedule engaging content tailored to the entertainment portfolio across platforms such as Instagram, Facebook, TikTok, X, and YouTube.
• Collaboration: Work with Property Marketing, Brand, Entertainment, and other departments to create compelling content (reels, images, copy captions) across shows, Special Events and campaigns that resonate with the target audience.
• Multimedia Production: Produce images, videos, and graphics that showcase Entertainment and Event offerings and the Masterbrand experience.
• Brand Conformance: Ensure social media content adheres to Marina Bay Sands’ brand guidelines and aesthetics, while elevating audience excitement.

Campaign Planning & Management

• Plan, execute, and optimize social media campaigns to promote shows, entertainment events, and Marina Bay Sands as a destination.
• Utilize social media management tools to schedule posts, track performance metrics, and generate reports to measure effectiveness of content and campaigns.
• Monitor campaign performance and optimize strategies for maximum engagement and reach.
• Stay informed about emerging trends and best practices in social media marketing, entertainment, and hospitality industries.

Community Engagement & Customer Service

• Build an engaged social media community through active engagement, and timely responses to comments and messages.
• Cultivate relationships with influencers, fans, and industry partners to expand reach and influence through post engagement.
• Provide monitoring support after office hours; 6pm-12am weekdays and weekends on a scheduled rotation.
• Collate TripAdvisor/Google reviews and provide weekly reports to internal stakeholders.

Event Support

• Provide live coverage for events (e.g., show premiere nights, private events) via Instagram Stories.
• Produce post-event Reels and content in a timely manner.

Administrative & Reporting

• Prepare regular reports on social media performance, insights, and recommendations.
• Assist with administrative tasks related to social media management.

Job Requirements Education & Certification

• Minimum Bachelor’s degree in Marketing, Communications or a related field.

Experience

• At least 2 years of working experience in social media management for a key brand or agency.
• Experience with social media management and analytics tools (e.g., Sprinklr, Meta Business Suite).
• Experience with content production to support social media shoots, with professional photography and videography equipment.

Other Prerequisites

• Proficient in editing software such as Adobe Photoshop, Illustrator and Premiere Pro.
• Excellent verbal and written English for internal communication and social copywriting.
• Strong teamwork across departments and ability to work independently to meet deadlines.
• Self-starter with initiative, planning and organizational skills, and good interpersonal skills.
• Ability to meet working hours requirements and adhere to policies.
• Professionalism and adaptability to changing trends and business environment.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base. Our employees are committed to adhere to all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Hospitality

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