Demand Generation Director

Overview

Workiva is seeking a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. You will architect and execute innovative multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue growth. You will be the subject-matter expert on our marketing technology stack, using your analytical prowess to optimize every stage of the funnel. By partnering cross-functionally with sales, inside sales, product marketing, field, and content teams, you will ensure our strategies are aligned and our outreach is world-class. If you are a results-obsessed marketer who thrives on connecting strategy to measurable business outcomes, we encourage you to apply.

• Campaign Strategy & Execution: Design, launch, and optimize integrated demand generation campaigns across online and offline channels including email, field activities, webinars, social media, paid advertising, and account-based marketing (ABM) to generate a pipeline of qualified leads
• Marketing Automation & Technology: Master our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation
• Ensure the seamless flow of qualified leads to the sales and inside sales team
• Performance Analysis & Reporting: Meticulously track, analyze, and report on campaign performance, creating dashboards to showcase marketing's contribution to pipeline and revenue
• Use data-driven insights to continuously test and improve campaign effectiveness and ROI
• Sales & Marketing Alignment: Partner closely with sales, inside sales and enablement teams to ensure a smooth lead handoff process, supported with targeted messaging and effective sales enablement materials
• Audience and Market Expertise: Develop a deep understanding of our ideal customer profile, buyer's journey, customer pain points and collaborate with product marketing to ensure all marketing content and messaging are hyper-targeted, timely, relevant and compelling
• Manage website and social media operations, including content management, sitemap, navigation, localization, and SEO/SEM/AI SEO and analytics
• Collaborate with global teams to localize and curate various content types, including articles, infographics, and case studies

• Minimum of 10 years’ experience in B2B marketing, with a strong focus on demand generation, preferably in the SaaS or technology sector
• Bachelor’s degree in Marketing, Business, or a related field

• Marketing Automation Proficiency: Deep, hands-on experience with major marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua)
• Excellent business acumen in Workiva’s core APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan
• Proficiency in English plus either Japanese or Mandarin would be advantageous for communicating with customers in Taiwan and Japan
• Data-Driven Mindset: Demonstrates a proven ability to analyze campaign data, interpret results, and translate them into actionable insights
• Proficient in using Salesforce, Google Analytics, Google Tag Manager, Quicksight, and 6Sense
• Platform Management: Experience in managing Content Management Systems and social media platforms
• Strategic & Tactical Execution: Ability to think strategically about the entire marketing funnel while also managing the tactical details of campaign execution flawlessly
• Exceptional Collaborator: Strong communication and interpersonal skills with a proven track record of building successful relationships with sales and other cross-functional teams
• Proficient in organization and project management, capable of handling multiple projects concurrently in a fast-paced environment

Workiva is an Equal Employment Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.