Senior Digital Marketing Manager, Demand Generation, APAC

Senior Digital Marketing Manager, Demand Generation, APAC

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location for this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are looking for an experienced, ambitious and results-driven marketer who can help lead our growth marketing programs for LinkedIn Talent Solution in Asia-Pacific (APAC) core markets. You will partner with our Marketing, Product, Field and Operational Marketing teams to balance strategic thinking with tactical execution to own customer acquisition in APAC.

You will lead a team of growth marketers, coaching them to develop creative and impactful programs across multiple channels to expand audience reach, shift perceptions and increase purchase intent. You will manage objectives, cross-functional relationships with marketing, operations, PMM, sales and agency partners, and leverage insights to drive awareness and demand with recruitment audiences. Strong communication and presentation skills are required, including regular updates to senior executives in a matrixed organization. Mandarin skills are preferred as this role spans China.

• Develops audience-first and market-led creative insights and best practices that inform acquisition campaigns and creative development
• Continuously measure, monitor and improve program approaches; apply industry and market best practices to increase effectiveness and efficiency
• Partner with Growth Operations, Brand Marketing, Product Marketing, Field Marketing and Sales Development to define goals and create integrated paid campaigns
• Manage, coach, and develop a high-performing team of demand gen marketers
• Collaborate with creative agency to guide production, ensuring on-time and on-budget delivery
• Project-manage multiple work streams and regularly communicate progress to stakeholders
• Present program performance and learnings to Global Marketing Leadership and Sales stakeholders
• Manage paid media strategy and plans in China

• Basic Qualifications
  • BA/BS degree or equivalent experience
  • 10+ years of marketing experience at an agency or in-house/corporate
  • 4+ years of people management experience
  • Fluent in English
• Preferred Qualifications
  • APAC B2B or technology marketing experience
  • Passion for SaaS solutions, software, tech or B2B internet products
  • Proficient in Mandarin
  • Outstanding interpersonal, communication and presentation skills with the ability to communicate data-driven recommendations simply and effectively
  • Experience with demand generation programs and pipeline management with Sales Development and Sales
  • Ability to collaborate, influence cross-functional teams and deliver outcomes in a fast-paced environment
  • Experience with CRM systems (SFDC, Dynamics), marketing automation, and paid media marketing
  • Strategic thinker with meticulous execution and a team-player mindset
  • Experience operating in a globally matrixed organization with influence across local and global stakeholders

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Technology, Information and Internet

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