Senior Marketing Manager APAC

Overview

Fenergo is a high-growth global SaaS company driving digital transformation for some of the world’s largest and most complex organisations. While we are known for our leadership in Client Lifecycle Management (CLM) solutions for financial institutions, our technology now powers a broad range of regulated industries focused on streamlining compliance, onboarding, and customer experiences.

With over 700 team members across 11 international offices, Fenergo combines the agility of a tech scale-up with the reach of a global enterprise. We are expanding across Research, Development and Innovation, backed by Enterprise Ireland, and creating 300 new jobs in our Dublin HQ and a further 200 globally.

We are recognized as the #1 CLM provider in the RiskTech100 and a Deloitte Best Managed Company. Our leadership in financial technology, financial crime and client lifecycle management is powered by innovative, AI-driven technology and a collaborative culture led by CEO Marc Murphy.

The Role

Fenergo is seeking a senior marketing professional to join its Regional Demand Generation Team in Singapore. If you’re looking to advance your career with clear and meaningful outcomes, this role may be for you. The Demand Generation Team includes professionals across Sales, Business Development, Marketing and Market Development, supported by Central Marketing Teams. Together, the Regional Demand Generation team is responsible for generating high quality, high-intent demand in core ICP accounts to translate into funnel and pipeline.

As a Senior Marketing Manager, you will drive pipeline generation and brand presence across key markets in the region, including Singapore, Malaysia, Japan, Australia, New Zealand and the Philippines. You will plan, organise and execute online and offline initiatives—from email marketing campaigns, webinars and events to Account-Based Marketing (ABM) programmes—in close collaboration with Sales, BDR, Global Marketing and Product Marketing teams. You will design and deliver go-to-market and marketing plans that align with regional sales goals and strengthen Fenergo’s leadership in financial technology, financial crime and client lifecycle management across APAC.

• Develop and execute marketing strategy: Own the creation and delivery of marketing plans aligned with APAC business priorities, ensuring measurable growth and demand generation
• Demand generation: Create high quality demand from local campaigns and events that can convert into funnel and pipeline
• Pipeline acceleration: Monitor funnel progress for APAC, ensuring lead quality and quantity, and work closely with sales to accelerate opportunities
• ABM leadership: Drive Account-Based Marketing programmes for priority accounts and implement scalable demand-generation tactics for broader segments
• End-to-end digital campaign management: Lead the execution of multi-channel campaigns from market research and positioning through to creative execution and performance tracking
• Event coordination: Oversee APAC events, webinars and roundtables, collaborating with the global events team and evaluating third-party opportunities to maximize ROI
• Cross-functional collaboration: Partner with sales, BDRs, product marketing, partner marketing and operations to ensure seamless go-to-market execution
• Budget & project management: Manage budgets, timelines and KPIs with accountability for ROI and program effectiveness

• 7+ years of proven experience in marketing, with measurable success in B2B technology
• Proven experience operating independently in a regional role within a global organisation headquartered in Europe
• Strong background in campaign execution and event management within APAC markets
• Hands-on experience with Salesforce (CRM), Marketo (marketing automation), Demandbase, and On24 (or equivalents) is strongly preferred
• Excellent analytical skills with the ability to assess ROI, optimize performance, and provide clear reporting
• Strong project management skills with the ability to manage budgets, stakeholders, and timelines effectively
• A hands-on approach willing to roll up sleeves and make things happen
• Providing thought leadership and sound advice to regional GTM teams to ensure their success, and ensuring Global teams have awareness of regional nuances

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus