
Industrial Automation Offer Marketing Manager
3 weeks ago
Overview
In Schneider Electric everything we do promotes progress and sustainability for all — our colleagues, customers, partners, and the communities and societies where we live and work. From the products, software, and services driving the digital transformation of energy management and automation to corporate citizenship and volunteer activities, we make an impact by helping people and organizations become more resilient and efficient, more electric and digital.
Which is where you come in. Working at Schneider Electric means working toward a cleaner, better world. You're part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.
We are looking for an Industrial Automation Offer Marketing Manager to make an impact
ResponsibilitiesMaster Offer Knowledge and Offer Environment
- Strong offer knowledge and sharp understanding of value propositions for market segments
- Deep understanding of the key market segments, trends, competitive offer landscape
Understand and Share Offer strategy with Business and Execute Marketing Plan
- Develop and execute product positioning strategy at market segment level, based on Schneider electric’s product strengths and competition’s portfolio strengths
- Arrive at focused plan about which markets to target and which markets not to target based on fact-based segment level analysis
- Implement the Marketing Mix (Product, Place, Price, Promotion) and define all necessary key action to deploy offer strategy and growth action plans
- Own pricing and profitability optimization of the offer portfolio
- Manage and develop offer portfolio, deliver new offer launches, drive market share growth
- Support the planning and execution of the annual marketing & sales plan
Drive Offer Strategy Execution with Sales & Pre-Sales
- Ensure “qualification” of right pipeline of pursuits along with pre-sales, sales, and channels
- Proactively engage with sales teams to maximize end user saturation through application/architecture by visiting customers regularly
- Develop channel competencies and volume through smart pricing and promotions
- Engage with cross selling teams to increase market share in “sweet spots” identified in strategy
- Engage Supply Chain team to ensure inventory management and delivery schedules
Marcom activities engagement for offer branding
- Design marketing programs to engage key stakeholders – End Users, Specifiers, Contractors, Panel Builders, Distributors and System Integrators
- Build a strong pull for offer portfolio through influencing specifiers
- Align marketing program with offer launch roadmap
Stakeholder management
- Close collaboration with global Offer marketing team to ensure roadmap evolution
- Work with East Asia Japan Zone for sharing market intelligence, success stories, business cases and multi-country initiatives
What qualifications will make you successful for this role?
- Degree in engineering
- Minimum 8 years of experience in Industrial Automation
- 5 years of hands on experience in Automation Control, Industrial Software, Human Machine Interface (or Motion Control, Process Automation)
- Strong understanding of market conditions and segments
- Experience in business/strategy planning and execution
Let us learn about you Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Looking to make an IMPACT with your career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric – apply today
€36 billion global revenue+13% organic growth150 000+ employees in 100+ countries#1 on the Global 100 World’s most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and “inclusion” is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.
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