Director - Member Engagement Marketing

4 days ago

Singapur, Singapore Tide Full time
  • You will be part of a dynamic team at Tide, dedicated to developing a business management platform that aims to streamline operations for small businesses. By offering business accounts, banking services, and a range of administrative solutions like invoicing and accounting, Tide supports over 1 million small businesses globally.As a key member of the Member Engagement Marketing team, you will drive strategies to enhance user interaction and increase revenue generation across the fintech platform. Your role will involve crafting personalized marketing initiatives that span the entire customer lifecycle, from onboarding to retention and reactivation. By leveraging data-driven insights, you will design targeted campaigns to boost engagement, reduce churn, and maximize customer lifetime value.Your responsibilities will include leading a team of CRM/lifecycle marketers and campaign managers, collaborating with various departments such as Product, Growth, Sales, and Customer Success, and monitoring key performance indicators related to conversion, churn reduction, and engagement. Additionally, you will contribute to revenue growth planning through member marketing activities, ensuring alignment with company objectives.To excel in this role, you should possess a minimum of 12 years of experience in B2C or B2B2C marketing, preferably within the fintech, banking, or consumer tech industry. Your expertise in lifecycle, retention, and CRM marketing, coupled with a strategic understanding of cross-selling and upselling techniques, will be instrumental in driving impactful marketing campaigns. Proficiency in marketing automation tools, customer data platforms, and data-driven decision-making is essential, along with strong leadership and stakeholder management skills.In return for your contributions, Tide offers a competitive salary, comprehensive health and insurance benefits for you and your family, mental wellness support, learning and development opportunities, and a generous leave policy. Additionally, you will have access to stock options, reflecting Tide's commitment to creating a rewarding and inclusive work environment for all team members.,

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