Digital Marketing Manager

2 weeks ago

Singapur, Singapore STARLIGHT JEWELLERY PTE. LTD. Full time

JOB DESCRIPTIONS: Responsible to strategize, plan and execute digital marketing strategy plan and communications to achieve company goals and targets Responsible to develop content and artwork for social media and online platforms Photography and videography skills will be advantageous Conceptualised copywriting for campaigns for social media platforms (Mainly on Facebook, Instagram, TikTok Live, 小红书, etc) Conceptualise and set up lead generation platform through different marketing channels Conduct market research on competitors marketing campaign, brand positioning and awareness Exceptional planning, organizational, and time management skills, with the ability to multi-task in a fast-paced environment. Evaluate the effectiveness of marketing channels and activities Staying updated on social media trends in relation to Gold and Jewellery, while responding quickly by applying the trends (where possible) in content creation. Maintaining company's websites and managing online enquiries Proficiency in CapCut, premier pro and photoshop or other video and photo editing tools. Work closely with the marketing team by providing relevant social content to enhance marketing campaigns. Excellent understanding of the social media landscape, metrics, user behavior, and influencers. Developing good interdepartmental relationships to achieve efficiency and positive outcomes. JOB REQUIREMENTS: Diploma/Degree in Digital Marketing or the equivalent with at least 1-2 years of relevant experience in a similar capacity would be preferred Knowledge in WooCommerce & Shopify will be a big plus. Proficiency in Adobe creative software (e.g. Photoshop etc.) is required Possess strong understanding and knowledge of Facebook Ads optimization and a/b testing, Instagram and other social media platforms advertising strategy Good understanding of social media trends, digital marketing concepts and strategies Good verbal and written communication skills Any other marketing duties as assigned

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