Associate Director, Private Bank Marketing

Job Summary

The Associate Director of Private Bank Marketing is responsible for delivering and maintaining the Private Bank’s client materials, sales collateral, and digital platforms. The role ensures outputs are accurate, consistent with brand standards, and designed to enhance the client experience while supporting business development across markets. It involves end-to-end project coordination – from planning and stakeholder alignment through content writing, design execution, and final delivery. Key priorities include refreshing materials, maintaining digital channels, and supporting communications that reinforce brand positioning and client engagement. The ideal candidate should possess strong project management and stakeholder coordination skills, excellent communication abilities, and a keen eye for detail and design. Experience in, or understanding of, the financial services industry, particularly Private Banking, is preferred.

Responsibilities

• Strategy — Support the implementation of Corporate Affairs, Brand & Marketing (CABM) strategies for the regions by delivering high-quality client-facing materials and digital platforms.
• Manage and execute strategic and tactical projects, ensuring delivery on time, on budget, and within agreed scope while working closely with Group, regional, business and product teams across the Bank.
• Ensure the Brand strategy framework (e.g., brand positioning and brand architecture) is consistently applied across all materials and digital platforms to reinforce overall brand positioning through tone, manner, look and feel.

• Business — Contribute to business objectives by ensuring all materials and digital platforms drive engagement, client confidence, and brand strength.
• Maintain awareness of industry trends and leverage best practice solutions to ensure outputs remain client-relevant, competitive, and aligned with market expectations.

• Processes — Support the end-to-end management of refresh projects, from planning through to content writing, design execution, and final delivery.
• Coordinate across multiple stakeholders and regions to gather inputs, secure approvals, and align outputs with business and brand expectations.
• Uphold rigorous quality control processes, ensuring accuracy, consistency, and attention to detail in all deliverables.

• People & Talent — Act as a strong team player, demonstrating collaboration, setting high standards of delivery, and fostering positive working relationships across internal teams and external partners.

• Risk Management — Ensure adherence to the Risk Management Framework, Group Code of Conduct, and applicable policies, procedures, and guidelines.
• Identify and mitigate reputational and operational risks by ensuring compliance with brand standards, country regulations, and approval requirements.

• Governance — Complete all mandatory training, adhere to governance and approval frameworks, and maintain clear documentation and version control of all deliverables and approvals.

• Regulatory & Business Conduct — Display exemplary conduct and live by the Group’s Values and Code of Conduct; embed the highest standards of ethics and ensure compliance with applicable laws and regulations.

• Key Stakeholders — Internal: Corporate Affairs, CABM, Private Bank Marketing and Communications teams, Global Brand team, Compliance and Legal teams, Private Bank Operations, Sales and Management teams, Product and Solutions teams, CIO. External: Creative agencies, editors, writers, and other vendors.

Qualifications & Skills

• 6+ years of CABM experience, preferably in banking/financial services.
• Direct contract role for a duration of 12 months.
• Strong stakeholder management and communication skills across functions and geographies.
• Proven project management experience with multiple priorities and cross-team coordination.
• Excellent written communication skills for drafting, editing, and refining content.
• Keen design sense and attention to detail aligned with brand standards.
• Experience across digital platforms and communication channels.
• Strong interpersonal skills and ability to build collaborative relationships.
• Familiarity with banking/financial services; exposure to Private Banking is preferred.
• Education: Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Mandatory Bank e-learning modules as required.
• Languages: Fluency in written and spoken business Mandarin is essential; materials may include Traditional and Simplified Chinese formats.

Role Specific Technical Competencies

• Brand Strategy & Management
• Business Acumen
• Content Marketing
• Creative Content Production
• Digital Channel Management
• Cost Management

Key Behaviours

• Customer-focused; keeps client needs at the center of deliverables.
• Proactive and results-oriented; takes ownership and delivers on time.
• Risk awareness; adheres to governance and compliance standards.
• Collaborative; works effectively with colleagues and external partners.
• Adaptable; embraces change and maintains performance under pressure.
• Innovative and improvement-oriented; seeks process and platform enhancements.
• Effective communicator; clear in verbal and written communication.
• Integrity and accountability; ethical conduct.
• Culturally inclusive; values diversity and collaboration.
• Positive and open-minded; welcomes feedback and growth opportunities.

About Standard Chartered

We’re an international bank committed to driving commerce and prosperity through our diverse and inclusive culture. We value difference and aim to be here for good. We offer a competitive salary and benefits to support wellbeing and development.

What We Offer

• Competitive salary and benefits aligned with our Fair Pay Charter.
• Flexible working options; leave provisions including annual, parental/maternity, sabbatical, and volunteering leave.
• Wellbeing and development resources, including digital tools and learning opportunities.
• Supportive and inclusive environment across geographies and functions.

Notes

Recruitment assessments may be used for some roles. Visit our careers website for more information.

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