Associate Director, Private Bank Marketing

Overview

The Associate Director of Private Bank Marketing is responsible for delivering and maintaining the Private Bank’s client materials, sales collateral, and digital platforms. Outputs should be accurate, consistent with brand standards, and designed to enhance the client experience while supporting business development across markets. The role involves end-to-end project coordination—from planning and stakeholder alignment through to content writing, design execution, and final delivery. Key priorities include refreshing materials, maintaining digital channels, and supporting communications that reinforce brand positioning and client engagement. The ideal candidate should possess strong project management and stakeholder coordination skills, excellent communication abilities, and a keen eye for detail and design. Experience in, or understanding of, the financial services industry, particularly Private Banking, is preferred.

• Strategy : Support the implementation of Corporate Affairs, Brand & Marketing (CABM) strategies for the regions by delivering high-quality client-facing materials and digital platforms.
• Strategy : Manage and execute strategic and tactical projects, ensuring delivery on time, on budget, and within agreed scope while working closely with Group, regional, business and product teams across the Bank.
• Strategy : Ensure the Brand strategy framework (e.g., brand positioning and brand architecture) is consistently applied across all materials and digital platforms to reinforce overall brand positioning through tone, manner, look and feel.
• Business : Contribute to business objectives by ensuring all materials and digital platforms drive engagement, client confidence, and brand strength.
• Business : Maintain awareness of industry trends and leverage best practice solutions to ensure outputs remain client-relevant, competitive, and aligned with market expectations.
• Processes : Support the end-to-end management of refresh projects, from planning through to content writing, design execution, and final delivery.
• Processes : Coordinate across multiple stakeholders and regions to gather inputs, secure approvals, and align outputs with business and brand expectations.
• Processes : Uphold rigorous quality control processes, ensuring accuracy, consistency, and attention to detail in all deliverables.
• People & Talent : Act as a strong team player, demonstrating collaboration, setting high standards of delivery, and fostering positive working relationships across internal teams and external partners.
• Risk Management : Ensure adherence to the Risk Management Framework, Group Code of Conduct, and applicable policies, procedures, and guidelines.
• Risk Management : Identify and mitigate reputational and operational risks by ensuring compliance with brand standards, country regulations, and approval requirements.
• Governance : Complete all mandatory training, including e-learning, within stated timeframes to ensure understanding of roles in delivering effective governance.
• Governance : Adhere to established governance and approval frameworks, ensuring all outputs follow required processes.
• Governance : Maintain clear documentation and version control of all deliverables and approvals.
• Regulatory & Business Conduct : Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Regulatory & Business Conduct : Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Regulatory & Business Conduct : Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Key Stakeholders : Internal: Corporate Affairs, Brand and Marketing (CABM) members, Private Bank Marketing and Communications teams, Global Brand team, Group and Country Compliance and Legal teams, Private Bank Operations, Sales and Management team, Private Bank Group and Country Business Management teams, Private Bank Product and Solutions team, Chief Investment Office.
• Key Stakeholders : External: Creative agencies, content editors and writers, and other vendors and suppliers.

• 6+ years of CABM experience, preferably in the banking/financial services industry.
• This is a direct contract role for a duration of 12 months.
• Strong stakeholder management and communication skills, with ability to engage diverse stakeholders across functions and geographies.
• Proven project management experience, delivering initiatives on time while managing multiple priorities and coordinating across teams.
• Excellent written communication skills, with the ability to draft, edit, and refine content for clarity and impact.
• Keen design sense and attention to detail, ensuring consistency and alignment with brand standards.
• Experience working across digital platforms and communication channels.
• Strong interpersonal skills, with the ability to build collaborative working relationships.
• Familiarity with the banking and financial services industry; exposure to Private Banking is preferred.
• Education - Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent relevant experience).
• Certifications: Completion of mandatory Bank e-learning modules as required.
• Languages: Fluency in written and spoken business communication is essential; proficiency in Chinese is preferred.

• Brand Strategy & Management
• Business Acumen
• Content Marketing
• Creative Content Production
• Digital Channel Management
• Cost Management

• Customer focused: Keeps client needs and experience at the centre of all deliverables.
• Proactive and results oriented: Takes ownership of tasks, manages priorities effectively, and delivers projects on time.
• Risk awareness: Identifies potential reputational or operational risks in communications and adheres to governance, regulatory and compliance standards.
• Collaborative team player: Works openly and effectively with colleagues across functions, geographies, and with external partners.
• Adaptable: Embraces change, maintains a constructive mindset under pressure, and adapts quickly when priorities shift or ambiguity arises.
• Innovative and improvement-oriented: Looks for ways to improve processes, digital platforms and marketing outputs for efficiency and impact.
• Effective communicator: Expresses ideas clearly, both verbally and in writing.
• Integrity and accountability: Acts with honesty, responsibility and ethical conduct
• Culturally inclusive: Values diversity and collaborates effectively across different teams and cultures.
• Positive and open-minded: Reflects on own work, welcome feedback, and seeks opportunities to learn and grow.

We are an international bank focused on making a positive difference for clients, communities, and colleagues. We value diversity and inclusion and offer a range of benefits to support wellbeing and development.