Assistant/ Manager, Global Sales Strategy

Assistant/ Manager, Global Sales Strategy & Market Development Overview

The Manager/Assistant Manager, Global Sales Strategy & Market Development will play a critical role in supporting the company’s international growth agenda. Reporting to the Sr. Manager, Global Sales Strategy & Market Development, this role will drive analytical insights, build commercial frameworks, and execute go-to-market strategies that strengthen our competitive edge across multiple product categories and markets. This position requires a balance of strategic thinking and operational execution. The individual will be expected to deliver data-driven recommendations that translate into measurable sales growth, increased market penetration, and improved distributor performance. The role interfaces with local market teams, distributors, and HQ functions (Marketing, Finance, HR, Product Development, Legal, Operations) to implement strategic initiatives with precision and impact.

Seniority level: Mid-Senior level • Employment type: Full-time

• Develop and manage structured sales reports, dashboards, and performance reviews to provide visibility of business performance to senior management.
• Identify, evaluate, and prioritize new market opportunities, providing recommendations supported by robust business cases.
• Partner with distributors and internal stakeholders to design and execute go-to-market plans, ensuring alignment with corporate objectives.
• Support the development of pricing, trade programs, and distribution frameworks that drive profitable growth.
• Act as a center of excellence in market intelligence, competitor analysis, and global best practices.
• Translate HQ strategy into clear market-level action plans with timelines, KPIs, and accountability.
• Track execution progress against sales targets and escalate risks/issues proactively.
• Identify, evaluate, and onboard potential distributors in new and existing markets, ensuring fit with company standards.
• Manage distributor performance reviews, tracking sell-in/sell-out volumes, coverage, and compliance with agreed terms.
• Develop, maintain, and deliver structured dashboards and sales performance reports for management visibility.
• Consolidate market intelligence (pricing, share, competitor moves, regulatory changes) into actionable insights.
• Design GTM frameworks for new product launches and market entries, covering pricing, trade programs, retail activation, and distribution planning.
• Coordinate with internal and end market teams to ensure alignment and readiness for launches.
• Monitor GTM execution in-market and measure against success KPIs (sales, distribution, trial/conversion, ROI).
• Build financial models to evaluate new market opportunities, distributor deals, and investment requirements.
• Provide ROI-driven recommendations to support senior management decision-making.
• Support negotiations with partners through data-backed analysis.
• Ensure compliance with HQ-standard sales processes, reporting formats, and approval requirements.
• Use ClickUp and other monitoring tools to track sales execution and enforce accountability across markets.
• Act as a point of control for ensuring distributor agreements, pricing structures, and trade programs are properly documented and adhered to.

• Bachelor’s degree in Business, Marketing, Economics, or related field (Master’s preferred but not mandatory).
• Minimum 5–7 years (Manager) / 3–5 years (Assistant Manager) of relevant experience in sales strategy, commercial planning, or business development.
• Proven track record in working with distributors, trade partners, or FMCG/tobacco/NRT categories across multiple markets.
• Strong exposure to go-to-market strategy, distributor management, and cross-functional coordination (Marketing, Finance, Trade, Supply Chain).
• Experience in building dashboards, sales reports, and performance tracking systems (Excel, PowerBI, or similar).
• Background in developing and presenting business cases/financial models to senior management.

• Advanced proficiency in Excel and strong capability with PowerPoint (dashboards, financial modeling, presentations).
• Familiarity with project management tools (ClickUp, Asana, or similar) and ERP systems (SAP/Oracle/Navision preferred).
• Strong analytical ability — able to translate raw data into clear insights and recommendations.
• Highly structured and detail-oriented, with strong follow-through on execution.
• Ability to manage multiple priorities across regions and time zones.
• Strong communication skills — able to work effectively with senior management and local teams.
• Commercial acumen with the ability to balance growth ambitions with cost/ROI considerations.
• Comfortable working in a lean, entrepreneurial environment where proactive problem-solving is critical.

• Willingness to travel as required to support market visits, distributor engagements, and business reviews.
• Fluency in English (additional regional languages a plus).

We’re removing boilerplate and extraneous content to focus on the role’s core responsibilities and requirements.