Social Marketing

Social Marketing & Content Specialist / Manager

Soleil Collective is building a portfolio of leading high-growth brands specializing in sunless tan, sun care and body care products. Soleil accelerates growth and improves profitability with sales, marketing, operations and strategic management expertise.

The company has completed two acquisitions to date: Loving Tan and Coco & Eve. Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan. Coco & Eve's story starts in Bali, among the island's volcanic beaches and lush rainforests, offering sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare.

Soleil Collective is actively searching for additional brands that are a strong fit with its portfolio and vision, with a goal of $200+ million in USD Sales through organic growth and acquisition within the next 3-4 years.

This role will play a pivotal role in driving brand heat, viral awareness and first to market trends for the business, with the objective to engage and convert customers for Coco & Eve. The role will be responsible for delivering a 360 social marketing & content strategy to animate strong and original brand campaigns and / or product launches anchored in data to help drive profitable brand growth.

• Lead the execution of the approved social marketing & content strategy to expand reach and engagement across all brand platforms
• Spearhead the creative ideation of the TikTok content strategy to elevate brand buzz & virality, driving high impact content & views
• Oversee the creative ideation and implementation of the brand's content calendars & shoot schedule, delivering fun, original and KPI focused content with high engagement
• Manage and achieve the execution of the brand's KPI's for each social channel platform, delivering increased brand growth, reach and engagements
• Strategically identify and execute new content angles, social trends, content creators and brand collaborations that will drive positive growth for the brand's own channels
• Management of social marketing budget spend, maximising investment to deliver content with strong ROI to achieve business goals

• Strong analytical skills with the ability to interpret data to define ROI
• Oversee the organization and execution of weekly & monthly campaign reporting
• Work with line manager to deep dive and present quarterly and annual brand reports, analysing brand performance metrics, spend and ROI
• Experience using Dash Hudson, or other social marketing reporting tools advantageous
• Analyse brand competitor data & content ideas and/or angles to define content strategy

• Management of x1 direct report based in Singapore and x1 co-shared line report based in the USA
• Oversee the execution of the team's individual and shared KPIs
• Management of team's responsibilities and content execution across brand categories
• Work cross-functionally with internal stakeholders including the Influencer Marketing, Design, Paid Media & E-com teams

• Bachelor's degree in marketing, communications or digital marketing preferred
• Minimum 4 years of proven experience in social media marketing, with a track record in campaign management, content creation and driving channel growth
• Experienced in managing culturally diverse, regionally distributed team
• Strong knowledge of social media platforms (especially TikTok), influencer trends and beauty market a must
• Creative thinker and good eye for detail to ensure accuracy and efficiency in campaign planning and execution
• Experience working in beauty, FMCG or social marketing for retailer preferred
• Strong communication and organisation skills, both on and off camera; cross-collaboration with key stakeholders; third party talent & creative partners
• Must be comfortable filming and featuring in content for brand content
• Must be comfortable applying and using fake tanning, natural tanning / protection and haircare products for the purpose of filming content for the brand
• Must be comfortable travelling, filming and creating content on location
• Strong leadership to drive positive and strategic impact
• Proficient with editing software like Adobe Photoshop and CapCut
• Understanding of legal and copyright regulations within social marketing
• Role based in Singapore head office
• Hybrid working office / home - 3 days / 2 days
• Must be comfortable working flexible hours due to social marketing requirements

• Hybrid working arrangement
• Health insurance
• Flexi benefits