Social Media Marketing Specialist

2 weeks ago

Singapur, Singapore Wei Her Pte. Ltd. Full time

About the role As a Social Media Marketing Specialist, you will play a crucial role in driving the company's online presence and engagement across various social media platforms. This full-time position in Macpherson, Central Region, will see you developing and executing tailored social media strategies to promote the company's products and services, build a strong brand identity, and connect with our target audience. What you'll be doing Develop and implement effective social media marketing campaigns to achieve brand awareness, lead generation, and customer engagement goals Create and curate engaging, visually appealing content for platforms such as Facebook, Instagram, LinkedIn, and Twitter Monitor, analyse, and report on the performance of social media campaigns, using data to optimise and improve strategies Collaborate with the marketing team to ensure social media initiatives are aligned with the company's overall marketing and branding objectives Stay up‑to‑date with the latest social media trends, algorithms, and best practices to inform and enhance the company's digital marketing approach Identify opportunities to leverage influencers, user-generated content, and other innovative social media tactics to reach and engage target audiences Manage and respond to customer inquiries, feedback, and comments on social media in a timely and professional manner What we're looking for Minimum 2 years of experience in social media marketing or digital marketing, with a proven track record of successful campaign execution Excellent writing and content creation skills, with the ability to develop engaging, on‑brand content for various social media platforms Strong understanding of social media algorithms, analytics, and best practices, and the ability to interpret data to inform strategic decisions Creativity and a keen eye for visual design, with the ability to create or curate visually appealing social media content Strong communication and collaboration skills, with the ability to work effectively with cross‑functional teams Love engaging on Social Media Platforms like Tik Tok, IG, Facebook, Linkedin, XiaoHongShu Passion for beauty, skincare and haircare Effectively bilingual What we offer We're committed to providing a supportive and rewarding work environment. As a Social Media Marketing Specialist, you'll have the opportunity to grow your skills, expand your professional network, and contribute to the success of a dynamic, innovative company. We offer competitive compensation, comprehensive benefits, and opportunities for career advancement. Join our team and be a part of our exciting journey Apply now Join us and make an impact on the online beauty conversation #J-18808-Ljbffr

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