Product Growth Hacker

1 week ago

Singapur, Singapore P2P Full time

As Product Marketing Manager, you’ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust. Think of this role as a hybrid between the strategic mindset of a product lead and the creative intuition of a storyteller.

Responsibilities
  • Strategy & Positioning : Own the product marketing roadmap for spot trading and crypto card verticals; Craft compelling messaging and value propositions that differentiate us in a crowded market; Define and refine user personas, use cases, and customer journeys
  • Launch Execution : Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth; Deliver impactful marketing assets across website, email, social, in-app, and video; Collaborate with PR, content, and community teams to amplify launches externally
  • Customer Insights & Market Intelligence : Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy; Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging
  • Growth & Retention : Partner with lifecycle and growth teams to build acquisition and retention campaigns; Optimize conversion flows and onboarding journeys through data-backed experimentation; Identify opportunities to drive engagement with new features, rewards, and card incentives
  • Performance & Reporting : Define KPIs to measure the success of marketing initiatives; Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar; Iterate quickly based on data and feedback
Requirements
  • 3–5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups
  • Proven success launching and scaling B2C financial products or platforms
  • Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
  • Excellent communication and copywriting skills—you can simplify complex ideas and tell stories that convert
  • Highly collaborative, with experience working cross-functionally in fast-paced environments
  • Analytical mindset with proficiency in marketing analytics and user research
  • Experience in regulated industries or financial services is a plus
  • Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth
#J-18808-Ljbffr

  • Growth Hacker

    4 weeks ago

    Singapur, Singapore Hyphen Connect Full time

    Join to apply for the Growth Hacker (GenAI SaaS) role at Hyphen Connect . We are hiring for one of our ecosystem projects. The company is a cutting-edge venture studio at the forefront of AI-powered media production. They are reshaping the media landscape by merging human creativity with artificial intelligence to create stunning 2D/3D illustrations,...

  • Growth Hacker

    2 weeks ago

    Singapur, Singapore The Flex Full time

    About Us We are building the first AI-powered operating system for short-term rental businesses — a platform designed to put entire rental operations on autopilot. From guest communications to dynamic pricing, cleaning automation, upsells, and reporting, our mission is to create the most powerful tool in the industry and set the standard for how...

  • Product Growth Hacker: Exchange

    4 weeks ago

    Singapur, Singapore P2P Full time

    Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange and Crypto.com App (spot trading) we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at...

  • Product Growth Hacker: Exchange

    2 weeks ago

    Singapur, Singapore P2P Full time

    Overview Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we scale our Exchange and Crypto.com App (spot trading), we’re hiring a Growth Marketing Hacker to lead our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the...

  • Product Growth Hacker: Exchange

    4 weeks ago

    Singapur, Singapore Crypto.com Full time

    Product Marketing Manager: Exchange & Main App Product Marketing Manager: Exchange & Main App Get AI-powered advice on this job and more exclusive features. Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange and Crypto.com App (spot trading) we’re hiring a Growth Marketing Hacker to...

  • Product Growth Hacker

    4 weeks ago

    Singapur, Singapore P2P Full time

    As Product Marketing Manager, you’ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust....

  • Product Growth Hacker

    4 weeks ago

    Singapur, Singapore Crypto.com Full time

    As Product Marketing Manager, you’ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust....

  • Growth Hacker

    4 weeks ago

    Singapur, Singapore Hyphen Connect Full time

    We are hiring for one of our ecosystem projects. The company is a cutting-edge venture studio at the forefront of AI-powered media production. They're reshaping the media landscape by merging human creativity with artificial intelligence to create stunning 2D/3D illustrations, innovative storytelling, cutting-edge animations, and groundbreaking AI movies....

  • Audience Growth Product Manager

    4 weeks ago

    Singapur, Singapore Singapore Press Holdings Limited Full time

    Category Content Creation & Video Production About Us SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry. We welcome talented...

  • Senior Product Manager

    3 weeks ago

    Singapur, Singapore Hyphen Connect Full time

    Overview We are hiring for one of our ecosystem projects - a cryptocurrency exchange. We are seeking a Senior Product Manager to lead user acquisition and product growth efforts from conception to implementation. In this role, you’ll shape the future of trading onboarding by crafting seamless workflows and KYC processes for retail, VIP, and institutional...