Product Growth Hacker

4 weeks ago

Singapur, Singapore Crypto.com Full time

As Product Marketing Manager, you’ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust. Think of this role as a hybrid between the strategic mindset of a product lead and the creative intuition of a storyteller.

Responsibilities:

  1. Strategy & Positioning
  2. Own the product marketing roadmap for spot trading and crypto card verticals
  3. Craft compelling messaging and value propositions that differentiate us in a crowded market
  4. Define and refine user personas, use cases, and customer journeys

Launch Execution

  1. Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth
  2. Deliver impactful marketing assets across website, email, social, in-app, and video
  3. Collaborate with PR, content, and community teams to amplify launches externally
  4. Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy
  5. Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging

Customer Insights & Market Intelligence

  1. Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy
  2. Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging

Growth & Retention

  1. Partner with lifecycle and growth teams to build acquisition and retention campaigns
  2. Optimize conversion flows and onboarding journeys through data-backed experimentation
  3. Identify opportunities to drive engagement with new features, rewards, and card incentives

Performance & Reporting

  1. Define KPIs to measure the success of marketing initiatives
  2. Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar
  3. Iterate quickly based on data and feedback

Additionally, the description should avoid repetition and unnecessary details, focusing solely on the role's responsibilities and requirements. The current description contains duplicated content and some irrelevant sections that can be removed for clarity and professionalism.

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