
Indisk overnatningsgigant køber hotelkæde i USA
3 weeks ago
Indhold
Der er i runde tal cirka 1.500 Motel 6 og Studio 6-hoteller i USA og Canada.
Indisk overnatningsgigant køber hotelkæde i USADen indiske hospitalitykoncern Oyo, der i Danmark ejer den udskældte feriehusudlejer DanCenter, udvider sin portefølje i USA ved at købe moderselskabet bag franchisekæden Motel 6 og Studio 6.
G6 Hospitality med Motel 6-kæden, og dens andet varemærke Studio 6 med hotellejendommer til langtidsophold, har fået ny ejer i indiske Oyo, der rykkede ind på det nordamerikanske marked i 2019.
Nu oplyser Oyo, skriver blandt andet Business Travel News, at Oyo for 525 millioner dollars, cirka 3,5 milliarder kroner, har købt franchiseselskabet, G6 Hospitality, bag Motel 6 og Studio 6.
Sælgeren er den amerikanske investeringsfond Blackstone Real Estate, der i øvrigt sammen med blandt andet den danske LEGO-koncern er medejer af det britiske underholdningsimperium Merlin Entertainments med 10 af verdens Legolande og 24 Madame Tussauds voksmuseer.
Med købet af Motel 6 og Studio 6 overtager Oyo kontrollen med de 1.500 Motel 6 og Studio 6 i USA og Canada. Det første Motel 6 åbnede i 1962 i Santa Barbara i Californien; i 1999 lancerede Motel 6 sit nye varemærke, Studio 6 Extended Stay, der blandt andet har et mindre køkken til gæster på langtidsophold.
Oyo har i forvejen 320 overnatningssteder i 35 af USA’s 50 delstater – og har planer om at tilføje yderligere 250 i Nordamerika.
Udfordringer for økonomiklassehoteller Oyo, der ejes af den indiske forretningsmand Ritesh Agarwal, har ifølge egne oplysninger på verdensplan cirka 43.000 overnatningssteder.
Men der er udfordringer for netop lavpris- og økonomiklassehotellerne i blandt andet USA, skriver Business Travel News.
Der henvises til data fra det amerikanske researchfirma STR, hvor det hedder, at stigende leveomkostninger i USA rammer husstande med små eller mellemstore indkomster. Det påvirker disse husstandes mulighed for at rejse og svækker dermed efterspørgslen på for eksempel hotelkæder, der henvender sig til netop økonomiklassemarkedet.
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