Category Specialist

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

The Regional Category Manager demonstrates end-to-end ownership of category(ies) in-charge and is responsible for developing and implementing the go-to-market (GTM) strategy for Razer product launches across the Asia-Pacific region.

In this role, you will play a pivotal part in the success of Razer's product launches across all AP countries. Reporting to the regional VP of Sales and Marketing, you will collaborate closely with cross-functional teams, including Marketing, Sales, and global Division category leaders, to develop and execute the regional go-to-market (GTM) strategy. Your strategic thinking, market insights, and product expertise will be essential in determining the product assortment, pricing, distribution channels, and the marketing mix (4P) for our cutting-edge tech products for gamers.

GTM Strategy Support: Assist in the development and execution of GTM strategies for Razer’s product launches in the Asia-Pacific region, including conducting basic market research and supporting product positioning efforts.

Market Insights: Monitor industry trends, competitor activities, and customer preferences in the AP region. Provide insights and recommendations to the team to support product enhancements and marketing decisions.

Product Lifecycle Coordination: Support product lifecycle activities, including coordinating launch preparations, tracking product performance, and assisting in end-of-life planning.

Pricing Analysis: Work with cross-functional teams to gather pricing insights and assist in evaluating competitive pricing strategies.

Sales & Marketing Support: Collaborate with internal teams on sales forecasting, campaign planning, and demand generation initiatives.

Channel Training Assistance: Help in coordinating training materials and sessions for regional distributors, retailers, and partners to enhance product knowledge.

Marketing Coordination: Work closely with the Marketing team to assist in campaign execution, including content preparation, audience targeting, and activity planning.

Product Launch Execution: Assist in the coordination of new product introductions (NPI), ensuring smooth communication between global divisions, sales teams, and partners.

Market Performance Analysis: Gather and organize product performance data, customer feedback, and market trends to support data-driven decision-making.

• Bachelor’s degree in business management, Marketing, or a related field.
• 2-3 years of experience in product marketing, GTM strategy, or a related field.
• Strong analytical skills with a data-driven mindset, able to interpret data and provide insights.
• Ability to collaborate effectively with cross-functional teams, including Sales, Marketing, and Operations.
• Detail-oriented and solution-driven approach to work.
• Adaptability and willingness to learn in a fast-paced environment.
• Basic understanding of the tech product lifecycle and eagerness to manage multiple tasks.
• Experience in Consumer Electronics, Sports Fashion, or Direct-to-Consumer industries is a plus.
• Passion for gaming and familiarity with the gaming and consumer electronics industry is an advantage.

Are you game?

At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.

Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathes life into the latest and greatest gaming gear or a behind-the-scenes hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.

The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.

Razer is proud to be certified as a Great Place to Work in both the United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one.