Assistant Digital Marketing Manager

7 days ago

Singapore BARCODE MARKETING PTE. LTD. Full time

Key Responsibilities:

  • Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM
  • Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ initiatives
  • Lead daily integrated marketing cross-functional scrum and related stand-up activities to identify and prioritize planning and execution agenda
  • Manage multiple projects, campaigns, and events in a fast-paced, deadline-driven environment
  • Plan, implement, and optimize paid campaigns across various platforms
  • Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
  • Measure digital performance and identify areas for improvement.
  • Provide budget forecasts, strategies, and guidelines to ensure alignment with budget parameters, while identifying and addressing any deviations promptly
  • Stay current in all touchpoints and marketing trends; strongly influence on innovations and maintain digital leadership within the industry

Qualifications and Skills:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum 3 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry.
  • Proven ability to design and implement successful marketing campaigns.
  • Ability to pull data from various resources and translate it into trends, action plans and reporting templates
  • Proven expertise in digital and programmatic marketing, e.g. Analytics, SEO/SEM, social media and creative design etc.
  • Demonstrated strong business judgement and decision-making skills, with the ability to identify, prioritize and articulate highest impact initiatives in global markets
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