Digital Content Specialist

3 weeks ago

Singapur, Singapore Stratgeist Pte Ltd Full time

Digital Content Specialist

The Digital Content Specialist will be responsible for developing, managing and implementing digital transformation strategies aligned with our clients’ business goals. This person will be the primary point of contact with clients, responsible for their ad spends to achieve maximum efficiency. He/She will need to foster a strong working relationship internally with the creative/production team as well as externally with clients on the approval of campaigns and contents. The ideal candidate has to be agile, creative, disciplined, highly motivated and has a native understanding of digital resources to deliver the best for the clients.

Responsibilities and Duties

  • Work with production team to create designs, videos, concepts, and sample layouts, based on knowledge of layout principles and aesthetic design concepts
  • Review final layouts and suggest improvements as needed
  • Be involved in the content calendar production work – graphics, animations, gifs, video
  • Manage clients and liaise with internal and external stakeholders
  • Forge strong relationships with clients and be the primary point of contact for key activities
  • Own, strategize, plan, create, schedule and distribute content with boosted posts and paid media
  • Optimize ad spends daily to achieve maximum efficiency for ad spend globally
  • Collaborate with internal content production teams to generate digital assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
  • Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
  • Manage content calendars and project-manage marketing materials
  • Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
  • Manage the community and monitor online conversations; monitor SEO and web traffic metrics
  • Traffic ad campaigns and builds in ad serving platforms (Ads Manager & Power Editor)
  • Conduct A/B tests in ads to understand contributing factors that drive the business forward
  • Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social

Qualifications and Skills

  • 1-2 years experience working in social media with experience being client facing
  • Knowledge of all social media platforms such as Facebook, Instagram, TikTok, Linkedin and Threads
  • Strong knowledge of Ad management platforms (Meta, Google, TikTok) and experience in running ad campaigns
  • A good understanding of marketing best practices such as storytelling, CTAs and clear messaging
  • A natural self-starter, able to surface opportunities and execute well
  • Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members
  • Ability to create compelling ad copy specific to the identified target audiences
  • Superior collaboration and teamwork skills; experience working with cross-functional teams
  • Project management experience and adaptability: Ability to re-prioritize while operating within a fast-paced environment, while continuously maintaining attention to detail, establishing priorities, and meeting deadlines

Submit your resume to with a short write up or a clip introducing yourself and describe why you are suitable for this position

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