
Deputy Director, Customer Insights
4 weeks ago
We are looking for a Deputy Director to enhance customer satisfaction and touchpoints improvements, who will play a pivotal role within our organisation, to lead the development and implementation of a comprehensive customer insights programme, oversee customer survey management, and lead CX strategy implementation and service process improvement initiatives.
Sector: Public Service
Job Responsibilities:
Customer Insights & Analytics
- Develop and implement strategies to collect and analyse customer insights from various channels
- Translate customer data into actionable recommendations to address pain points across touchpoints
- Lead segmentation and other insight-related projects
- Present insights to internal stakeholders to support data-driven decision-making
- Use analytics, ML and automation tools to enhance insight generation
- Build Power BI / survey dashboards to support visualisation and reporting
CX Strategy & Community of Practice
- Develop and implement CX strategy and roadmap aligned to citizen-centric outcomes
- Establish CX standards and governance for consistent service delivery
- Lead CX Community of Practice to build capabilities and scale best practices
- Provide regular progress updates to senior stakeholders
- Drive change management efforts to embed new CX initiatives
Service Design & Continuous Improvement
- Lead service design projects using HCD methodologies (from journey mapping to prototyping and delivery)
- Use customer insights to redesign end-to-end customer journeys
- Embed continuous improvement and feedback loops to optimise services
Team Leadership & Budget Management
- Lead and inspire cross-functional CX, insights, and service design teams
- Develop team capabilities through coaching and learning opportunities
- Manage CX and service transformation budgets and resource allocation
- Oversee procurement and contract management, ensuring compliance and performance
Requirements:
- Bachelor in Business, Service Management, Service Design, Statistics, Data Analytics, or a related field.
- Certifications in Customer Experience Management (CXM), Service Design, Agile methodologies, BPR, Six Sigma, Lean methodologies, and data analytics (e.g., SAS, SPSS, Python, or equivalent) are desirable.Minimum of 10-12 years of progressive experience in customer experience, market research, service management, and data analytics.
- Proven track record in leading and managing teams.
- Experience in developing and implementing customer experience strategies.
- Strong analytical and problem-solving skills with proficiency in data analysis, statistical software, and key driver analysis.
- Experience in designing and conducting customer surveys and research.
- Knowledge of survey management systems, customer data management, and data warehousing.
- Experience in process improvement methodologies (e.g., BPR, Six Sigma, Lean) and service blueprinting.
- Proficiency in data visualisation tools (e.g., Power BI, Tableau) and process mapping software (e.g., Visio).
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Chloe Chew (R )
ScienTec Consulting Pte Ltd | 11C5781
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