Head of Integrated Marketing

Head of Integrated Marketing & Promotions Join to apply for the Head of Integrated Marketing & Promotions role at VT Markets VT Markets is an award-winning multi‑asset brokerage trusted by over 3 million traders in more than 160 countries with 360 employees and growing. Founded in 2015, VT Markets offers a robust trading environment, over 1,000 tradeable instruments, ultra‑low spreads, and lightning‑fast execution. We are committed to excellent customer service and empowering modern traders to seize market opportunities with a platform that supports trading anytime, anywhere. Your Role in VT Markets We need an experienced and results‑driven head to lead the planning, execution, and optimisation of multi‑channel marketing campaigns and promotional strategies across our global brokerage brand. The role unifies brand, acquisition, product, and retention marketing into cohesive, high‑impact campaigns that drive measurable business outcomes—user acquisition, activation, engagement, and lifetime value. You will report to the Global Marketing Lead, oversee promotions governance in all regions, and ensure alignment with commercial goals and compliance requirements. Job Requirements What Makes You a Great Fit Bachelor’s or Master’s degree in Marketing/Business or a related field. At least 8 years of marketing experience, including 4 years in a senior cross‑functional leadership role. Proven experience in financial services, trading, fintech, or a high‑velocity digital business. Track record of running large‑scale, cross‑channel campaigns and high‑impact promotions. Experience working in regulated industries with familiarity in compliance workflows. Technical & Functional Skills Analytical mindset with fluency in campaign metrics, A/B testing, and user segmentation. Soft Skills Excellent communication, stakeholder management, and project management skills. Strong understanding of trading products (Forex, CFDs, crypto, indices) and trader psychology. Nice to Have Experience with loyalty programs or gamification mechanics. Familiarity with global regulatory bodies (e.g., ASIC, FCA, CySEC) in relation to financial promotions. Experience using marketing automation tools (e.g., Braze, Salesforce, HubSpot) and campaign dashboards. Job Responsibilities Your responsibilities will include Integrated Marketing Strategy Develop and execute an integrated marketing strategy that aligns with product launches, trading calendar, promotions, and growth objectives. Oversee campaign development from concept to post‑launch analysis across key stages of the client lifecycle. Collaborate closely with product, CRM, content, paid media, and community teams to ensure message consistency and channel alignment. Promotions Planning & Management Own the end‑to‑end strategy and execution of global and local trader promotions (e.g., deposit bonuses, trading competitions, cashback, loyalty programs). Define promotion frameworks, incentive logic, segmentation, eligibility rules, and mechanics. Ensure all promotions are on‑brand, engaging, legally compliant, and operationally sound. Campaign Orchestration Lead cross‑functional campaign planning with internal stakeholders and external agencies or partners. Manage omnichannel campaign execution across web, app, email, push, paid media, affiliates, social, and communities. Optimise marketing mix by market, segment, and objective (e.g., lead generation, FTDs, reactivation). Regional & Market Adaptation Guide local marketing teams or agencies to adapt campaigns and promotions to regional preferences, regulatory environments, and user behaviour. Oversee localisation of marketing materials, promo communications, and campaign timing. Performance Monitoring & Optimisation Define success KPIs and build real‑time dashboards to monitor campaign and promotion performance (e.g., CTR, CVR, FTDs, ROI). Continuously analyse performance data to inform future planning and improve cost efficiency and conversion rates. Work with BI and analytics teams to identify growth opportunities. Team Leadership & Collaboration Lead and mentor a team of integrated marketers, promotion managers, and creative partners. Foster collaboration across departments and maintain high operational standards across markets. Act as a bridge between commercial objectives and marketing execution. What Success Looks Like Overall User Acquisition (UA) Growth: Percentage increase in new funded accounts (FTDs) from integrated campaigns. Improve Client Activation Rate: Percentage of new sign‑ups that become active traders. Increase Customer Lifetime Value (CLTV): Measurable growth in the average revenue generated per customer. Cross‑Channel ROI: Positive and optimised return on investment across the integrated marketing mix. Growth in active participation and tier progression within loyalty initiatives. Job Benefits What We Offer As official partners of Newcastle United FC, VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we pursue excellence and empower everyone to understand their contribution to strategic business outcomes through individualised roles. Personal growth is a priority as we lead this fast‑growing industry alongside a global team of diverse cultures across more than 15 countries. Your Journey After Applying Screening interview with our talent acquisition partner Interview with your manager Interview with the CEO Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Referrals increase your chances of interviewing at VT Markets by 2x. #J-18808-Ljbffr