Senior Associate, Marketing

4 weeks ago

Singapur, Singapore Garena Full time

Singapore Marketing Experienced (Individual Contributor)

Job Description

  • Develop and implement marketing strategies and campaigns tailored for Singapore, Malaysia, and the Philippines.
  • Conduct market research and analysis to identify target audience preferences and trends in each market.
  • Plan and execute online and offline events, partnerships, and influencer collaborations to increase brand awareness and user acquisition.
  • Manage social media channels and engage with the gaming community in Singapore, Malaysia, and the Philippines.
  • Plan and execute end-to-end marketing-related initiatives, leveraging prior experience and industry best practices to deliver impactful results.
  • Track and report on marketing performance using key marketing metrics and KPIs.
  • Support the marketing team with ad-hoc tasks and projects as needed.
Job Requirements
  • Bachelor’s Degree in Marketing, Business Administration, or a related field.
  • Minimum 3 years of relevant experience in marketing, preferably in the gaming industry.
  • Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines.
  • Strong communication and interpersonal skills to effectively engage with diverse audiences.
  • Proactive and self-motivated with the ability to work independently and as part of a team.
  • Creative thinker with the ability to generate innovative ideas for marketing campaigns.
  • Strong analytical skills and ability to interpret data to drive marketing decisions.
  • Experience in external partnerships is a plus, including sourcing potential partners for marketing collaborations and activations, as well as managing end-to-end partnership execution.
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