Google Analytics Expert

1 week ago

Singapore Informica Solutions Full time
As an experienced Google Analytics Specialist with a strong passion for data analysis and strategy development, you will be responsible for leading end-to-end digital analytics for various platforms, including web and mobile. Collaborating with marketing, product, and business teams, you will analyze user behavior, conversion rates, and customer journey metrics to drive business strategies and optimize digital experiences and campaigns. Your role will involve developing, monitoring, and reporting on key performance indicators (KPIs) for digital performance, such as traffic, conversion, engagement, and retention.You will conduct in-depth analysis of digital channels like SEO, SEM, paid campaigns, and social media, utilizing tools such as Google Analytics and other digital measurement platforms to provide valuable insights and recommendations. Working closely with cross-functional teams, you will ensure data accuracy, proper tagging, and optimal tracking implementation to enhance campaign effectiveness. Additionally, you will create dashboards, reports, and presentations to showcase insights, implement A/B testing, and stay updated on the latest digital marketing trends and analytics methodologies.Furthermore, you will contribute to the organization's digital analytics strategy, provide thought leadership, and mentor junior analysts to support team growth. To be successful in this role, you should possess a minimum of 3 to 6 years of experience in digital analytics, with a focus on Google Analytics. Proficiency in web analytics, campaign analysis, SEO, SEM, and user behavior analysis is essential, along with expertise in data visualization tools like Tableau, Power BI, or Google Data Studio. Strong problem-solving skills, statistical analysis capabilities, and the ability to translate complex data into actionable insights for non-technical stakeholders are key qualifications required for this position. Excellent communication and presentation skills are also necessary to effectively convey insights and recommendations to various teams within the organization.,

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