Martech Product Manager

3 days ago

Singapore StriveX Full time

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Direct message the job poster from StriveX

Head of Commerce and Industry at StriveX

About the Client

Our client is a high performing growth start-up within the fintech sector. They have a strong presence across the region and is seeking for continuous growth across the region. They are now inviting a Martech Product Manager to join their team.

About the Role

Reporting to the Digital Growth Director, you will take ownership of the architecture, evolution, and integration of the business's marketing technology stack—with the Customer Data Platform (CDP) at its core. You will drive digital growth by building a unified data ecosystem that turns customer insights into actionable strategies for marketing, sales, and product teams.

Key Responsibilities

Martech Architecture Ownership

  • Design and maintain an integrated end-to-end martech architecture (CDP, CRM, AI tools, analytics) that scales with business needs.
  • Audit existing tools, identify gaps, and lead vendor evaluations/POCs for new technologies (e.g., CDPs, operational marketing tools etc)
  • Ensure compliance with data privacy regulations (GDPR, CCPA) and security standards.

Customer Data Platform (CDP) Ownership

  • Build and manage the CDP as the single source of truth for unified customer profiles.
  • Enable cross-functional teams (marketing, sales, analytics) with real-time segmentation, activation, and reporting capabilities.
  • Architect data flows: Ingest, unify, and activate 1st/2nd/3rd-party data across channels (email, ads, web, mobile)
  • Own the martech roadmap: Prioritise tools, integrations, and automation that boost team efficiency and ROI.
  • Drive AI adoption in the marketing team where possible (generative content, predictive modelling etc)
  • Measure and improve stack performance: Reduce latency, cost, and manual workflows.

Cross-Functional Enablement

  • Partner with growth teams to translate business goals into technical requirements (e.g., "Increase ROAS via lookalike audiences").
  • Support digital growth team with uncovering campaign and customer insights that improve performance.
  • Train marketers on self-service tooling (e.g., creating segments, building journeys).

Skills and experience required

  • CDP Expertise: Hands-on experience building/scaling CDPs
  • Must-have: Designed identity graphs, managed data governance, and activated audiences to downstream tools.
  • Martech Architecture: Proven track record designing integrated stacks
  • Technical Fluency: Understanding of APIs, ETL, data lakes, and tag management (e.g., GTM).

If you are interested in this opportunity and would like to explore it further, please click 'Apply Now' or contact Roy Seah via

EA License No.: 23S2077 | EAP Registration No.: R

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Information Technology
  • Industries Staffing and Recruiting

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