Regional Sales Director, SE Asia

Job Description Develop and execute the national sales strategy aligned with regional goals and market dynamics. Identify and grow business opportunities across all healthcare segments in ASEAN / South East Asia region. Lead execution of new product launches and go-to-market initiatives. Build, manage, and optimize a strong distributor network across ASEAN / South East Asia region. Set clear expectations, sales targets, and performance standards for distributors. Conduct regular business reviews, performance evaluations, and joint field visits with distributors. Support training, onboarding, and capability-building for distributor sales teams. Evaluate market coverage and recommend transitions between distributor and direct models if needed. Duties & Responsibilities Sales & Commercial Strategy Develop and execute the national sales strategy aligned with regional goals and market dynamics. Identify and grow business opportunities across all healthcare segments in ASEAN / South East Asia region. Lead execution of new product launches and go-to-market initiatives. Distributor Management Build, manage, and optimize a strong distributor network across ASEAN / South East Asia region. Set clear expectations, sales targets, and performance standards for distributors. Conduct regular business reviews, performance evaluations, and joint field visits with distributors. Support training, onboarding, and capability-building for distributor sales teams. Evaluate market coverage and recommend transitions between distributor and direct models if needed. Key Account Management & Clinical Engagement Lead the Key Account Strategy for major hospitals, including full solution (department and whole-house) conversions. Engage senior decision-makers, including hospital administration and clinical leadership, to position Masimo’s full technology suite (SET, rainbow SET, Root, etc.). Conduct product demonstrations, evaluations, and clinical in-servicing. Sales Team Leadership Lead, mentor, and develop a high-performing local sales team. Align internal team efforts with distributor activities to ensure unified market approach. Drive high performance through coaching, mentoring, succession planning, and clear goal-setting. Promote a collaborative culture aligned with Masimo’s values and high ethical standards. Customer & Stakeholder Engagement Develop strong relationships with key customers, KOLs, and institutional buyers. Engage with both private and public sector stakeholders (including Ministry of Health). Oversee strategic account management and contract negotiations. Market Intelligence & Reporting Monitor market trends, competitor activities, pricing dynamics, and healthcare policy. Provide regular insights and reports to regional leadership. Ensure all distributor and internal activities comply with regulatory and ethical standards. Must be able to travel frequently across the ASEAN region (up to 70%). Cross-Functional Collaboration Collaborate with internal teams (regulatory, legal, finance, operations, and marketing) to support business success and ensure compliance. Coordinate with global departments to streamline business practices and align execution across geographies. Minimum Qualifications Minimum & Preferred Qualifications and Experience 10+ years of experience in medical device sales or healthcare technology, with at least 5 years in a leadership or key account role. Demonstrated success managing distributor networks and/or direct sales teams in South East Asia. Strong understanding of both public and private healthcare systems, regulatory frameworks, and tendering processes in the ASEAN region. Experience engaging with senior hospital administration and government stakeholders. Proven track record in sales planning, execution, and exceeding revenue targets. Skilled trainer and leader capable of developing and inspiring high-performing teams. Strong background in new business development and strategic account management. Experience working in both large multinational structures and agile startup environments. Preferred Qualifications Experience in supporting key distributors and managing key accounts. Strong understanding of anesthesia, critical care, and hospital automation solutions in the region. Familiarity with surgical workflows and mechanically ventilated patient management. Experience with Point-of-Care Hemoglobin Testing solutions will be an advantage. Education Bachelor's degree in Biomedical Engineering, Nursing, Life Sciences, or Business Administration (is a strong advantage). Seniority level Director Employment type Full-time Job function Sales and Business Development Industries Medical Equipment Manufacturing #J-18808-Ljbffr