Head – Growth and Operations

5 days ago

Singapur, Singapore Bridge Et Al. Full time

Job Location - Delhi NCR

Our client is a rapidly growing grocery tech startup in India, aiming to revolutionise the grocery shopping experience with innovative technology solutions. They are seeking a dynamic and strategic leader to drive business development, marketing, growth, and operations.

Key Responsibilities:

  1. Product and Category Management:
    • Scrutinize existing purchase data to determine category-wise margins.
    • Plan and implement strategies to increase the margin contribution of private labels.
    • Coordinate with OEMs for private label products, setting targets for product launches and monitoring progress over three billing cycles.
    • Optimize procurement of own brand and FMCG categories to reduce costs and increase margins by at least 5%.
  2. Pricing and Promotions:
    • Optimize pricing strategies to maximize profit without compromising sales.
    • Design and coordinate promotional schemes and offers, ensuring they align with market demand and enhance margin benefits.
  3. Revenue Streams:
    • Review and revise franchise models for optimized performance.
    • Identify and develop new revenue streams including B2B partnerships, private label distribution, and rental opportunities.
    • Explore and suggest allied activities (e.g., laundry, test services, pharmacy) to diversify revenue.
    • Plan and implement multi-store expansion strategies.
  4. Marketing and Customer Engagement:
    • Develop and implement loyalty programs to increase Average Bill Value (ABV).
    • Analyze and refine store planograms to focus on high-margin SKUs, aiming for a 30% increase in top-line sales.
    • Execute strategies to increase gross margins by 5-7% within three billing cycles.
    • Oversee rebranding efforts, including signage, shelf talkers, and promotional sales.
  5. Data, MIS, and Analytics:
    • Implement and maintain an MIS dashboard (DPR/WPR/MPR) for real-time data monitoring.
    • Develop key metrics (e.g., per sqft sales, retention rate) for management and investor reporting.
    • Review and standardize unit economics, fund flow, and business plans to support scaling efforts.
  6. Customer Analytics and Experience:
    • Utilize RFM (Recency, Frequency, Monetary) and MBA (Market Basket Analysis) to enhance customer retention and increase ABV.
    • Implement affinity marketing strategies and personalized offers based on customer data.
    • Standardize customer touchpoints and experiences across both offline and online channels.
  7. Forecasting and Inventory Management:
    • Analyze the impact of different marketing and pricing initiatives on sales.
    • Develop a balanced product and brand mix tailored to each store location.
    • Implement effective inventory management strategies to minimize out-of-stock situations and reduce inventory aging.
  8. Competitive Analysis and Strategic Positioning:
    • Conduct regular competitive analysis to benchmark best practices and identify areas of improvement.
    • Define and promote the company’s Unique Selling Proposition (USP) to ensure brand success and scalability.

Skills and Qualifications:

  • Strong background in retail operations and growth strategy with experience in new-age FMCG retail companies.
  • Experience in product and category management, with a focus on D2C Brand connects and private labels.
  • Proficient in data analysis, customer analytics, and financial forecasting with knowledge of Excel and Financial Models.
  • Ability to design and implement effective pricing, marketing, and revenue strategies.
  • Leadership skills to manage multi-store operations and cross-functional teams.
  • Strategic thinking and problem-solving capabilities.
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