APAC GTM Marketing Specialist | SG-based | Cyber Security Vendor

3 weeks ago

Singapur, Singapore Salient Group Full time
APAC GTM Marketing Specialist | SG-based | Cyber Security Vendor APAC GTM Marketing Specialist | SG-based | Cyber Security Vendor

Direct message the job poster from Salient Group

Executive Search & Advisory | Building GTM & Tech Teams Across APJC

Client Profile:

Salient Group is partnering with a well-known global Endpoint Security vendor with over 3 decades in protecting their clients businesses. They’re looking to bring on an APAC Go-To-Market Marketing Specialist (Singapore-based) as part of their team expansion to scale their APAC business.

Responsibilities:

  • Develop and execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.
  • Collaborate with content creators, internal stakeholders, and 3rd-party vendors to produce and manage compelling campaign contents and lead generation magnets.
  • Partner with HQ to localize and execute go-to-market strategies for product launches and ongoing campaigns.
  • Maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.
  • Develop compelling product positioning, messaging, and value propositions tailored to regional segments, channels, and buyer personas.
  • Monitor global product strategies and ensure local market alignment on goals, pricing, packaging, promotions, audience targeting, and sales collateral.
  • Translate complex product features into clear customer benefits and pain point solutions.
  • Create and localize product marketing content – blogs, technical briefs, white papers, sales decks and battle cards etc
  • Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.
  • Represent company at events, trade shows, and PR initiatives to promote solutions and gather market insights.

Qualifications:

  • At least 5 years of B2B Digital Marketing Experience with focus on a combination of Demand Gen & Product Marketing
  • Strong understanding of digital marketing channels and strategies.
  • Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
  • Experience with A/B testing and optimizing campaigns based on data-driven insights.
  • Bachelor's Degree in relevant fields
  • Ability to travel as required.

If this sounds worth a chat, do apply and let's connect

Gordon Quek

Senior Recruitment Consultant | Salient Group

EA License No. 24S2636

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
  • Industries Computer and Network Security

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