Head of Digital Growth

3 days ago

Singapur, Singapore MICHAEL PAGE INTERNATIONAL PTE LTD Full time

Be part of a high-impact team driving innovation. Shape the digital growth strategy across international markets. About Our Client Our client is a fast-growing, award-winning multi-asset brokerage trusted by millions of traders across multiple countries. With a mission to make trading accessible to everyone, they offers a robust environment with over 1,000 tradeable instruments, ultra-low spreads, and lightning-fast execution.Job Description Lead global digital marketing strategy to drive acquisition, first-time deposits (FTDs), and trading volume. Optimize performance marketing across paid search, programmatic, social, affiliates, and retargeting. Manage always-on campaigns and time-sensitive launches. Own the marketing tech stack (CRM, CDP, automation, tracking, attribution). Ensure data hygiene, identity resolution, and personalized journeys. Evaluate and implement tools to support scalability and performance. Oversee web/app funnel optimization from landing pages to onboarding. Collaborate with Product, UX, and Data teams to improve conversion rates. Ensure seamless tracking and user experience across digital touchpoints. Build a test-and-learn framework for new channels, messaging, and funnels. Run A/B and multivariate tests to optimize cost-per-acquisition and activation. Personalize growth strategies by market, user type, and lifecycle stage. Align digital efforts with regional marketing, product, CRM, content, and compliance. Support local teams with dashboards, guidance, and scalable execution plans. Build real-time dashboards to monitor CAC, ROI, and LTV. Lead attribution modeling and multi-touch analytics. Forecast digital growth contributions to business KPI. The Successful Applicant 8+ years in digital marketing, growth, or performance marketing-ideally in fintech, trading, or regulated platforms. Proven leadership in managing performance teams and martech infrastructure. Expertise in paid media, web analytics, SEO/SEM, affiliate marketing, and data-driven growth. Proficiency in tools like GA4, Looker, Google Ads, Meta Ads, HubSpot, Braze, Segment, Amplitude. Strong understanding of financial products (FX, CFDs, crypto) and compliance frameworks (FCA, ASIC, CySEC) is a plus. Experience in high-volume lead generation funnels and scaling across geographies preferred. What's on Offer A pivotal leadership role shaping the digital growth engine of a global platform. Direct impact on user acquisition, lifetime value (LTV), and martech capability expansion. Cross-functional collaboration with high-performing teams across performance, product, and commercial functions. Michael Page International Pte Ltd | Registration No. N

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