Trade Marketing Activator

2 weeks ago

Singapur, Singapore Asia Pacific Breweries Singapore Pte. Ltd. Full time

At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry.

As we reimage the future of beer with HEINEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring of the joy of true togetherness to our people and consumers.

An exciting opportunity has come up for a Trade Marketing Activator, Modern On-Trade. This role will be responsible for driving the activation and execution of impactful campaigns for our key brands (Heineken, Tiger, and Guinness) across Singapore, creating win-win outcomes for customers, consumers, and APBS. The main focus will be on delivering value-added activations for our key accounts, ensuring strong partnerships through distribution, visibility, and campaign execution. The incumbent will work closely with various teams such as Trade Marketing, Brand Marketing, Sales, customers, creative agencies and event partners to design and implement integrated sales and marketing plans that drive beer sales, strengthen outlet-brand alignment, and support category growth. This role calls for an entrepreneurial mindset, bringing innovative and tailored campaign strategies to life. Focus will be placed on deepening engagement with existing customers while also capturing new opportunities in the market.

Major Roles & Responsibilities
  • Execute trade marketing and brand activation plans across Modern On Trade outlets.
  • Ensure proper setup, visibility, and maintenance of POS materials, merchandise, and promotional displays.
  • Support product launches, events, and promotional campaigns on-site, working with agencies and event partners.
  • Monitor execution quality, track progress, and provide clear reporting with actionable recommendations.
  • Quickly resolve execution gaps or issues in the market to maintain brand standards.
  • Work closely with Brand Marketing and Sales teams to align on timelines, priorities, and resource needs.
  • Build and maintain strong working relationships with outlet managers, customers, and partners.
Requirements
  • 2 - 4 years of Trade Marketing experience
  • Experience in FMCG
  • Prior experience in key accounts sales is preferred, with a strong understanding of both consumer and customer needs, as well as awareness of current trends shaping Singapore’s On Trade market.
  • Candidate should have (Trade) Marketing affinity: enjoys storytelling and is passionate about campaign execution and bringing concepts to life.
Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Sales and Marketing
Industries
  • Food and Beverage Services
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