GM, Marketing, APAC

GM, Marketing APAC

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media-buying platform that helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for global reach, objectivity, and transparency.

So, if you’re talented, driven, creative, and hungry to bring something entirely new and wildly ambitious into the world (and have some fun doing it), then we want to talk.

Reporting to the VP of Global Marketing, the GM of Marketing APAC will be responsible for overseeing all marketing GTM efforts across APAC (Australia; N Asia: China, Hong Kong, Japan, Korea; and SE Asia: Singapore, Indonesia and India) with responsibilities including brand and performance marketing. We’re looking for a marketing leader and visionary who is excited to roll up their sleeves. A results driven storyteller who gets excited to simplify data, build relationships and accelerate growth across the industry.

• Develop and execute a comprehensive APAC go-to-market strategy that covers both the region as a whole and priority country plans (Australia, India, Japan, China, Singapore)
• Be a true business partner to the APAC leadership team, working closely to set vision for growth, innovate brand building initiatives, and critically thinking about what is required to accelerate growth
• Set vision for growth and partner with senior commercial leaders to engage in debate, hone our strategy, and prove results
• Unite APAC marketing function by managing country brand leaders based in Australia, Singapore, India, Japan, and Hong Kong. Regional leadership, but not formal management of cross functional team including: digital, performance marketing, events, research & insights, editorial, PR/Comms, and creative.
• Establish KPIs for the region, countries and marketing; track and report on metrics; collaborate with local and marketing leaders to continuously optimize plans
• Represent TTD, our perspective, and macro market drivers on industry stages at internal and external events
• Develop a strong point of view on messaging and how to simplify storytelling to break through with new and existing clients
• Find joy in defining the global/local balance, partner closely with other marketing leaders across the globe, build consensus, and inspire the team to succeed

• BA/BS degree or equivalent practical experience
• 15+ years of marketing experience at a brand advertiser, agency, media company, product marketing, performance marketing/demand generation
• Understanding of the programmatic advertising industry and AdTech ecosystem
• Clear understanding and experience working with and presenting to sales teams
• Compelling storyteller obsessed with performance motivated to simplify complexity
• High EQ with the ability to build relationships across large teams and thrive in fast-paced environment
• Proven ability to concept, develop, and execute integrated campaigns through paid, campaigns, events, editorial, social, and thought leadership
• Solid understanding of integrated marketing including: demand generation, pipeline generation, analytics, events, and editorial
• Detail-oriented, proactive attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projects
• Able to work independently and communicate up, down and laterally to project stakeholders
• Comfortable in gray space with ability to break down complex problems into actionable work plans with test and learn agenda
• Experienced developing and managing a large team of 20+ people
• Proficiency across multiple marketing tools/systems a plus: Slack, Microsoft Office Suite, Zoom, Salesforce, Marketo, Asana Bizible, Excel, Tableau
• Mix of B2B/B2C background a plus

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