SVP / VP, Branding and Communications Team Head, Private Banking, Consumer Banking Group

Overview

SVP / VP, Branding and Communications Team Head, Private Banking, Consumer Banking Group at DBS Bank. We are seeking a dynamic and visionary leader to join our Regional Marketing (PBTPC) team. The senior leader will manage and develop functional / chapter leads within the Marketing & Comms, PR, Sponsorship, Brand & Internal Comms domains, serving as the expert leader in marketing, branding, PR, Sponsorship and internal communications. The role supports senior leadership by leveraging data to guide decision-making and ensures a strong, cohesive brand identity, reputational advocacy and communication strategy.

Key Responsibilities

• Work with the Regional Head, Wealth Marketing to identify, develop and deliver the overarching brand strategy for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) segments.
• Oversee all components of brand and client communications management under a one bank unified brand.
• Collaborate with senior leadership to align marketing initiatives with corporate objectives.
• Develop and execute marketing strategies aligned with business goals, including increasing new clients through strong brand awareness and recall of our wealth segments.
• Manage relationships with external agencies and ensure alignment with brand standards.
• Analyze emerging market trends and evolving customer insights to identify growth opportunities, including the next generation clientele.
• Ensure compliance with regulatory requirements in all marketing and communication activities.

Branding and Communications

• Develop and implement a unified brand, external and internal communications strategy aligned with business goals for both PB and TPC.
• Act as the brand guardian for PB and TPC to ensure consistency of branding across markets.
• Provide guidance through clear approval framework and process for all client touchpoints and materials under PB and TPC segments.
• Ensure consistency and alignment across all external communications and touchpoints.
• Develop and deliver annual brand, marketing, sponsorship plans, both strategically and tactically.
• Lead the creation and implementation of major brand campaigns for PB and TPC with alignment to Wealth Continuum’s objectives and value propositions.
• Develop strong advertising and media plans for PB and TPC.
• Manage key stakeholders including sales, product and Wealth Continuum teams to synthesize opinions and preferences.
• Ensure wealth marketing materials support PB and TPC client communications.

Right Segmentation

• Work with segment teams to align messaging and deliver value-driven content for right segmentation across wealth segments.
• Develop compelling messaging for clients for each segment and clarify the value propositions to support segmentation efforts upstream and downstream.
• Collaborate with segment teams to deliver personalized customer communications aligned with brand and marketing strategy.
• Focus on content creation to deliver high-quality, impactful communications for target audiences.

Stakeholder Coordination

• Serve as the central liaison between the Marketing team and internal departments to plan and execute brand campaigns for PB and TPC.
• Manage internal approval processes for brand concepts, budgets, and materials with timely sign-offs from stakeholders.
• Communicate timelines, responsibilities, and progress updates to internal stakeholders at all stages of the campaign lifecycle.
• Coordinate with Compliance and Legal to ensure client communications adhere to regulatory requirements and brand guidelines.
• Budget and resource management.

Brand Metrics & Performance Marketing

• Oversee brand core metrics and leverage performance marketing tools to measure and inform future strategies.
• Optimize marketing spend across media channels for maximum results.

Competitor Insights and Lead Generation

• Use data and insights to measure brand performance, monitor competitors, and advise future brand and marketing strategies.

Reporting

• Provide monthly marketing highlights and dashboards to update management.
• Prepare executive summaries for top management reviews.
• Analyze metrics such as attendance, leads, and customer conversions.

Calendar & Timeline Management

• Maintain an annual marketing events calendar for local and overseas events.
• Ensure events are delivered on time with appropriate approvals and coordination timelines.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• More than 15 years of experience in branding and marketing, preferably in banking or financial services.
• Strong knowledge of brand management, digital marketing, and customer engagement strategies.
• Proven track record in brand management.
• Excellent leadership, project management, and organizational skills.
• Strong organizational and time management skills with the ability to handle multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite.

Key Competencies

• Strong brand and communications leadership.
• Collaborative team player who can influence stakeholders.
• Budget management.
• Stakeholder engagement.
• Problem-solving and crisis management.
• Results-oriented mindset.

Location

Singapore-DBS Asia Central

Job Details

• Job: Marketing and Communications
• Schedule: Regular
• Job Type: Full-time
• Job Posting: Oct 2, 2025

Note: This description focuses on responsibilities and qualifications for the role. Roles and postings may be updated over time.

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