SVP / VP, Branding and Communications Team Head, Private Banking, Consumer Banking Group

Overview We are seeking a dynamic and visionary leader to join our Regional Marketing (PBTPC) team. A senior leader responsible for the management and development of functional / chapter leads within the Marketing & Comms, PR, Sponsorship, Brand & Internal Comms domains. The candidate serves as the expert leader in marketing, branding, PR, Sponsorship and internal communications, ensuring the organisation maintains a strong, cohesive brand identity, reputational advocacy and communication strategy. Supports senior leadership by leveraging data to guide decision-making. Responsibilities Branding and Communications Develop and implement a unified brand, external and internal communications strategy aligned with business goals for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) Act as the brand guardian for both PB and TPC to ensure consistency of branding across the PB and TPC markets Provide guidance through clear approval framework and process for all client touchpoints and materials under PB and TPC segments Ensure consistency and alignment across all external communications and touchpoints Develop and deliver annual brand, marketing, sponsorship plans, both strategically and tactically Lead the creation and implementation of major brand campaigns for PB and TPC with alignment of Wealth Continuum’s key objectives and value propositions Develop strong and comprehensive advertising and media plans for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) Manage key stakeholders including sales, product and Wealth Continuum teams to synergize and synthesize varied opinions and preferences Ensure wealth marketing materials support any PB and TPC client communications required Right Segmentation Work closely with segments teams to align messaging and deliver value-driven content for right segmentation across the wealth segments Develop compelling messaging for clients for each segment and provide clarity on the value propositions to support the right segmentation efforts upstream and downstream Collaborate with segment teams to deliver personalised customer communications that align with brand and marketing strategy Focus on content creation, ensuring high-quality, impactful communications that resonate with target audiences Stakeholder Coordination Act as the central liaison between the Marketing team and internal departments to ensure smooth planning and execution of brand campaigns for PB and TPC segments Manage the internal approval process for brand marketing concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign-offs from relevant stakeholders Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the brand marketing campaign lifecycle Coordinate with Compliance and Legal teams to ensure all client communications and content adhere to regulatory requirements and brand guidelines Budget and resource management Brand Metrics & Performance Marketing Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry Leverage performance marketing tools and platforms to measure brand performance and inform future brand strategies Optimize marketing spend to ensure proper utilization and optimized spends across the various media channels for maximum results Competitor Insights and Lead Generation Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry, using data and insights to measure brand performance and inform future brand strategies Strong ability to discover new market trends, evolving research consumer insights and monitor competitors\' activities to advise the brand and marketing future strategies Reporting Provide monthly marketing highlights and dashboards to update management Prepare executive summary presentations for top management review Analyze performance metrics such as attendance rates, leads generated, customer conversions and other on-ground insights/feedback Calendar & Timeline Management Maintain and manage an annual marketing events calendar that supports all local and overseas events Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines Job Requirements Bachelor’s degree in Marketing, Communications, Business Administration, or related field More than 15 years of experience in branding and marketing, or related roles (preferably in the banking or financial services sector) Strong knowledge of brand management, digital marketing, and customer engagement strategies Proven track record in brand management Excellent leadership, project management, and organizational skills Strong organizational and time management skills with the ability to handle multiple projects simultaneously Excellent communication and interpersonal skills Proficiency in Microsoft Office Suite Key Competencies Strong brand and communications leader Collaborative team player who can help manage and influence our key stakeholders Budget management Stakeholder engagement Problem-solving and crisis management Results-oriented mindset Primary Location Singapore-DBS Asia Central Job Marketing and Communications Schedule Regular Job Type Full-time Job Posting Oct 2, 2025, 8:00:00 AM #J-18808-Ljbffr