Manager (Scholarship Publicity)

1 week ago

Singapur, Singapore MINDEF Full time

What the role is:

You are responsible for leading the development and execution of strategic marketing and publicity campaigns to promote and enhance awareness/attractiveness of the MINDEF/SAF profession and scholarships for tertiary students, working across multiple platforms to engage students, parents, and educators.

What you will be working on:

  • Develop and implement publicity and marketing campaigns aligned with the organisation’s strategic goals
  • Oversee the planning, productions and distribution of publications, articles and branded content to generate awareness and ensure attractiveness of the MINDEF/SAF profession and premier scholarships
  • Track campaign effectiveness using appropriate Key Performance Indicators (KPIs) and provide recommendation for continuous improvement
  • Manage the contract with an external agency for publicity requirements
  • Liaise with internal stakeholders to support activities such as procurement, contract renewal and tender process
  • Execute publicity efforts on print and online platforms
  • Plan and execute outreach and engagement events/activities
  • Engage potential scholars and their parents at various scholarship engagement events
  • Manage and review budget for publicity efforts

Challenges:

  • Keeping abreast of new government initiatives, changing trends and expectations of the younger generations
  • Adapting strategies to changing generational expectations
  • Being aware of the terms and conditions of the various scholarships

What we are looking for:

  • At least 1 year of work experience in human resource, marketing or communications is preferred
  • Strong communications skills
  • Strategic thinking abilities
  • (Applicants with no experience may apply.)

Appointment will be commensurate with your experience. Only shortlisted candidates will be notified.

About MINDEF

The mission of MINDEF and the Singapore Armed Forces is to enhance Singapore's peace and security through deterrence and diplomacy, and should these fail, to secure a swift and decisive victory over the aggressor.

The Defence Executive Officer (DXO) scheme is the non-uniformed career scheme of MINDEF that offers myriad opportunities in various job functions, such as corporate communications, cyber security, data analytics and visualisation, defence policy, finance, HR, psychology, and more. Embodying the same level of commitment towards defence, DXOs work together with their military counterparts to contribute to MINDEF/SAF’s mission and ensure Singapore's security and stability.

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