DIGITAL MARKETING EXECUTIVE DIRECTOR

7 days ago

Singapur, Singapore OVERSEA-CHINESE BANKING CORPORATION LIMITED Full time

We are looking for a data-driven and creative Digital Marketing Lead to accelerate customer acquisition, improve and optimise current and new campaigns for conversion. The candidate should be able to translate data driven insights into personalised marketing campaigns to meet the business objectives (acquisition/retention). They will identify opportunities and execute high-impact conversion driven campaigns across OCBC Consumer Financial Services (CFS) owned and earned media channels. The ideal candidate has led Agile business squads to deliver strategic initiatives, applying Agile methodologies to enhance team collaboration, accelerate delivery timelines, and improve project outcomes. The candidate is experienced in sprint planning, backlog grooming, and stakeholder engagement.

What you do

Growth Strategy & Planning:

  • Support Consumer Financial Services (CFS) Businesses in the end-to-end marketing campaign development and execution, from ideation to implementation to achieve strategic goals and KPIs.
  • Work with Marketing, Product, and Business Teams to ideate, identify and craft acquisition/retention strategies to meet specific business objectives.
  • Use data to identify, prioritise and implement the growth opportunities across segments, products, and channels.
  • Ability to steer working teams to ideate and execute and deliver impact.
  • Present clear and data led recommendations to stakeholders and adjust strategies based on results.
  • Manage the set budget and ensure compliance with various MAS regulations for the campaigns
  • Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate

Acquisition & Conversion Optimisation:

  • Design and execute performance marketing campaigns (e.g. SEM, paid social, display) to drive qualified leads and conversions.
  • Conduct A/B testing across digital touchpoints (web, app, landing pages, push notifications).
  • Ability to segment customers and create bespoke campaigns that drive immediate recall and conversion.

Digital Analytics & Reporting:

  • Strong analytical skills and ability to translate data into insights and subsequently execution.
  • Analyse funnel data, user behaviour and campaign performance to extract actionable insights.
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI. Implement and measure campaigns to maximize channel performance across acquisition and cross-sell

Who you are

  • Proven track record in scaling digital acquisition and retention campaigns with measurable business impact.
  • Experienced in implementing Agile practices to drive team efficiency and project success.
  • Strong command of digital platforms (Google ads, Meta, TikTok, YouTube), MarTech tools including Adobe Suite (Adobe Analytics, Target)
  • Deep understanding of customer journey mapping, segmentation, A/B testing, and funnel optimization
  • Analytical mindset with excellent communication and stakeholder management skills
  • Experience in working cross-functionally in matrix or agile environments
#J-18808-Ljbffr

  • Digital Marketing Executive

    1 week ago

    Singapur, Singapore Digital Full time

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines. Overview This...

  • Digital Marketing Executive

    2 weeks ago

    Singapur, Singapore Digital Full time

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines. The ideal...

  • DIGITAL MARKETING DIRECTOR

    3 weeks ago

    Singapur, Singapore GOH SON PLUMBING & RENOVATION Full time

    Overview We are seeking a hands-on, dynamic, and creative Digital Marketing Director to lead our retail company’s digital marketing, e-commerce, and revenue growth strategy. This role is not just strategic, but also highly operational — the successful candidate must be willing to be the face of the brand, actively participate in advertising, live...

  • Assistant Director/Director, Digital Marketing

    4 weeks ago

    Singapur, Singapore Resorts World Sentosa Full time

    Overview Resorts World Sentosa is seeking a strategic and results-driven Digital Marketing Director to lead our digital marketing efforts with a strong focus on performance marketing and direct sales conversion. This role is responsible for developing and executing data-driven regional and local campaigns that drive customer acquisition, conversion, and ROI...

  • Digital Marketing Executive

    4 days ago

    Singapur, Singapore Zouk Group Full time

    Direct message the job poster from Zouk Group People and Culture - CEI (KAH) Certified The Senior Digital Marketing Executive will be responsible for managing and optimizing our ticketing and table booking platforms, ensuring seamless operations while driving engagement for the various Zouk Group concepts through email marketing, SEO, SEM, and social media...

  • Assistant Director/Director, Digital Marketing

    2 days ago

    Singapur, Singapore Resorts World at Sentosa Pte Ltd Full time

    Company description content has been omitted for brevity in this refined version. Job Summary Resorts World Sentosa is seeking a strategic and results-driven Digital Marketing Director to lead our digital marketing efforts with a strong focus on performance marketing and direct sales conversion. This role is responsible for developing and executing...

  • Digital Marketing Executive Director, CFS Singapore

    4 weeks ago

    Singapur, Singapore OCBC Full time

    Join to apply for the Digital Marketing Lead - ED role at OCBC Join to apply for the Digital Marketing Lead - ED role at OCBC Get AI-powered advice on this job and more exclusive features. Who We AreAs Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By...

  • Digital Marketing Executive/Senior Executive

    4 weeks ago

    Singapur, Singapore EU YAN SANG MARKETING PTE LTD Full time

    The Digital Marketing Executive / Senior Executive role is under our business unit, Eu Yan Sang Marketing Pte Ltd. He / She will play a critical role in scaling our cross-border eCommerce business through both paid and organic digital strategies. This position is responsible for managing and optimising campaigns across key platforms such as Meta, Google, and...

  • Director, Digital Channel Solutions Go-to-Market

    2 weeks ago

    Singapur, Singapore Standard Chartered Singapore Full time

    Overview Director, Digital Channel Solutions Go-to-Market — Standard Chartered Singapore Join to apply for the Director, Digital Channel Solutions Go-to-Market role at Standard Chartered Singapore. Job Summary In Standard Chartered Bank’s Corporate and Investment Bank (CIB), we aim to be digital-first and data-driven to realize untapped client value...

  • Senior Digital Marketing Manager

    7 days ago

    Singapur, Singapore Park Hotel Group Full time

    Get AI-powered advice on this job and more exclusive features. The Senior Digital Marketing Manager drives Park Hotel Group's corporate digital marketing excellence by leading strategy, execution, and adoption across the group. This role focuses on maximising digital conversion, optimising user experience, and leveraging MarTech platforms to strengthen...