Director, Digital Channel Solutions Go-to-Market

Overview

Director, Digital Channel Solutions Go-to-Market — Standard Chartered Singapore

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Job Summary

In Standard Chartered Bank’s Corporate and Investment Bank (CIB), we aim to be digital-first and data-driven to realize untapped client value and market opportunities, driving wallet share and delivering a world-class client experience. As the Digital Channels Go-to-Market (GTM) Manager, you will lead the global go-to-market strategy and execution for Straight2Bank digital channels to support Straight2Bank Access (host-to-host connectivity) and strategic projects across 45+ markets. Straight2Bank is a digital ecosystem of channels and platforms empowering corporates and financial institutions, driving business growth and unlocking financial opportunities.

Responsibilities

• Develop and execute client programmes that positively impact our digital business goals.
• Oversee the client lifecycle journey from prospecting, onboarding, to deepening adoption.
• Project manage high-priority client acquisitions, utilisation, and growth campaigns using insights from data streams to optimise touchpoints.
• Partner with internal functions to ensure a consistent user experience with effective messaging across multiple channels and devices to improve platform adoption and conversion.
• Collaborate with research, analytics, client UI/UX teams, product, sales, service, and coverage to drive campaigns, track effectiveness, and iterate strategies.
• Grow client adoption of products and services through campaigns, including B2B and B2B2C toolkits, to build frontline awareness and client engagement.
• Use data, insights, and KPIs to drive business goals and manage channel performance; support digital transformation and automation through reporting and budget management.
• Lead channel campaigns and migrations for Straight2Bank across web, mobile, API banking, and data platforms.
• Strategise and execute value creation for digital capabilities with a global perspective, driving adoption and revenue growth while optimising client satisfaction.
• Drive digital commercialisation for flagship platforms across cash, trade, and financial management teams with a roadmap for continuous optimisation.
• Define channel strategy and create targeted programmes to drive digital acquisition and growth across markets and segments.
• Use market intelligence to drive innovation and maintain a leading competitive edge.

Our Ideal Candidate

• Minimum a bachelor’s degree in business, marketing, finance, or a related field.
• 10+ years’ experience in product lifecycle adoption and commercialisation levers within financial services across consumer, corporate, financial institutions, FMCG, fintech/paytech spaces.
• 5+ years’ experience driving regional or global commercialisation of digital products and platforms, content, channels, e-commerce or mobile-focused businesses; experience launching new products/services and market entry strategies preferred.
• Cross-functional experience with product, sales, marketing, operations, and customer success teams.
• Working knowledge of digital marketing, analytics, and digital initiatives implementation.

Role-Specific Technical Competencies

• Behavioural Analytics.
• Familiarity with marketing channels and response rate assessment.
• Analytic tools: Google Analytics, Adobe Analytics, social listening tools, Meta insights.
• SEO/SEM, SEO-friendly content creation, link-building.
• CRM (Salesforce, Microsoft Dynamics).
• Project management tools.

About Standard Chartered

We’re an international bank, nimble enough to act, big enough for impact. Our purpose is to drive commerce and prosperity through our diversity, with a brand promise to be here for good. We value difference and advocate inclusion.

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your wellbeing. Benefits may include:

• Core retirement savings, medical and life insurance with flexible and voluntary benefits where available.
• Annual leave, parental/maternity leave (20 weeks), sabbatical (up to 12 months), volunteering leave (3 days); total minimum 30 days annual leave including public holidays.
• Flexible working options based on location and role.
• Wellbeing resources through Unmind, resilience courses, Employee Assistance Programme, mental health support, and self-help toolkits.
• Continuous learning culture with opportunities to reskill and upskill.
• Inclusive and values-driven culture recognizing and celebrating diversity.

Recruitment Assessments

Some roles may include assessments to help determine suitability. If invited to an assessment, this indicates progress in the recruitment process.

Additional Information

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Seniority and Employment

• Seniority level: Director
• Employment type: Full-time
• Job function: Information Technology
• Industries: Banking

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