Senior Digital Marketing Manager

7 days ago

Singapur, Singapore Park Hotel Group Full time

Get AI-powered advice on this job and more exclusive features.

The Senior Digital Marketing Manager drives Park Hotel Group's corporate digital marketing excellence by leading strategy, execution, and adoption across the group. This role focuses on maximising digital conversion, optimising user experience, and leveraging MarTech platforms to strengthen direct channels and commercial outcomes.

Responsibilities
  • Champion corporate and hotel adoption of existing digital platforms (web CMS, CRM, analytics, etc), ensuring best-in-class utilisation.
  • Lead group-wide digital development across channels, ensuring alignment with commercial and brand priorities.
  • Govern digital performance standards across hotels, providing frameworks, training, and audits to drive consistency and uplift in execution.
  • Oversee CRM strategy at the corporate level, focusing on segmentation, personalisation, and data-driven campaign planning (partnering with CRM & loyalty team).
  • Collaborate with Revenue, Sales, and Hotel Marketing teams to integrate digital initiatives into commercial roadmaps.
  • Guide team members on digital UX enhancements for the group and hotel websites, booking flows, and mobile platforms to improve conversion and guest journey.
  • Analyse digital performance data and market trends, translating insights into strategy adjustments and growth opportunities.
  • Manage relationships with digital agencies, tech partners, and platform vendors, ensuring delivery of agreed KPIs.
  • Lead and mentor a small team, building expertise and fostering a test-and-learn mindset.
Qualifications & Skills
  • Tertiary education in Business, Marketing, Digital Media, or related fields.
  • 7-10 years of related experience, ideally within hospitality, travel, or consumer industries.
  • Proven experience in performance marketing, MarTech platform utilisation, and digital conversion optimisation.
  • Analytical and data-driven, with proven ability to interpret performance metrics and translate into actionable strategy.
  • Excellent communication skills in English (both written and verbal); proficiency in additional Asian languages is a plus.
  • Familiarity with remote working and Mac environment are pluses.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Production
Industries
  • Hospitality

Referrals increase your chances of interviewing at Park Hotel Group by 2x

Related roles
  • Marketing Director, India and Emerging Asia
  • Product Marketing Executive (Digital Imaging)
  • Brand Marketing Director, Luxury Hospitality
  • Director, Marketing, International Markets
  • Executive, Brand & Marketing (Digital Experience) (2-Years Contract)
  • Digital Marketing Executive (Medical & Healthcare)
  • Executive, Digital Marketing & Communication
  • Director, APAC Marketing & Communications
  • Digital Marketing Executive/Senior Executive
  • Associate Director, Marketing & Investor Engagement
  • Executive (Digital Marketing & Experience) - (1 Year Contract)

Downtown Core, Central Singapore Community Development Council, Singapore 2 weeks ago

Note

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Digital Marketing Executive

    1 week ago

    Singapur, Singapore Digital Full time

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines. Overview This...

  • Senior Content Marketer

    3 weeks ago

    Singapur, Singapore Digital Full time

    3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Hire Digital is looking for an experienced and strategic Senior Content Marketer to lead content-driven brand initiatives. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity...

  • Digital Marketing Executive

    2 weeks ago

    Singapur, Singapore Digital Full time

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines. The ideal...

  • Assistant Digital Marketing Manager

    3 weeks ago

    Singapur, Singapore BARCODE MARKETING PTE. LTD. Full time

    Key Responsibilities: Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ...

  • Digital Marketing Executive/Senior Executive

    3 weeks ago

    Singapur, Singapore EU YAN SANG MARKETING PTE LTD Full time

    The Digital Marketing Executive / Senior Executive role is under our business unit, Eu Yan Sang Marketing Pte Ltd. He / She will play a critical role in scaling our cross-border eCommerce business through both paid and organic digital strategies. This position is responsible for managing and optimising campaigns across key platforms such as Meta, Google, and...

  • Senior Digital Marketing Manager

    7 days ago

    Singapur, Singapore Elsevier Full time

    Join to apply for the Senior Digital Marketing Manager role at Elsevier Are you keen to drive impactful digital marketing strategies across APAC? Would you like to join a company that helps advance science, technology and health? About Our Team Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to...

  • Senior Digital Marketing Manager

    5 days ago

    Singapur, Singapore Park Hotel Group Full time

    Primary Responsibilities The Senior Digital Marketing Manager drives Park Hotel Group's corporate digital marketing excellence by leading strategy, execution, and adoption across the group. This role focuses on maximising digital conversion, optimising user experience, and leveraging MarTech platforms to strengthen direct channels and commercial outcomes....

  • Senior Digital Marketing Manager

    3 weeks ago

    Singapur, Singapore Elsevier Full time

    Overview Are you keen to drive impactful digital marketing strategies across APAC? Would you like to join a company that helps advance science, technology and health? About the Team Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning...

  • Assistant Performance

    2 weeks ago

    Singapur, Singapore BARCODE MARKETING PTE. LTD. Full time

    Key Responsibilities Performance Marketing Drive revenue growth by planning, implementing, and optimizing performance marketing campaigns across Google (SEO/SEM) and Meta platforms. Develop strategies to increase engagement, attract the right audiences, drive qualified traffic, and maximize conversion for social media channels and e-commerce websites. ...

  • Senior Digital Marketing Manager

    3 weeks ago

    Singapur, Singapore RELX INC Full time

    Overview Senior Digital Marketing Manager Are you keen to drive impactful digital marketing strategies across APAC? Would you like to join a company that helps advance science, technology and health? About our Team Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance...