Senior Digital Marketing Manager

5 days ago

Singapur, Singapore Park Hotel Group Full time

Primary Responsibilities The Senior Digital Marketing Manager drives Park Hotel Group's corporate digital marketing excellence by leading strategy, execution, and adoption across the group. This role focuses on maximising digital conversion, optimising user experience, and leveraging MarTech platforms to strengthen direct channels and commercial outcomes. Job Functions Champion corporate and hotel adoption of existing digital platforms (web CMS, CRM, analytics, etc), ensuring best-in-class utilisation. Lead group-wide digital development across channels, ensuring alignment with commercial and brand priorities. Govern digital performance standards across hotels, providing frameworks, training, and audits to drive consistency and uplift in execution. Oversee CRM strategy at the corporate level, focusing on segmentation, personalisation, and data-driven campaign planning (partnering with CRM & loyalty team). Collaborate with Revenue, Sales, and Hotel Marketing teams to integrate digital initiatives into commercial roadmaps. Guide team members on digital UX enhancements for the group and hotel websites, booking flows, and mobile platforms to improve conversion and guest journey. Analyse digital performance data and market trends, translating insights into strategy adjustments and growth opportunities. Manage relationships with digital agencies, tech partners, and platform vendors, ensuring delivery of agreed KPIs. Lead and mentor a small team, building expertise and fostering a test-and-learn mindset. Qualifications & Skills Tertiary education in Business, Marketing, Digital Media, or related fields. 7-10 years of related experience, ideally within hospitality, travel, or consumer industries. Proven experience in performance marketing, MarTech platform utilisation, and digital conversion optimisation. Analytical and data-driven, with proven ability to interpret performance metrics and translate into actionable strategy. Excellent communication skills in English (both written and verbal); proficiency in additional Asian languages is a plus. Familiarity with remote working and Mac environment are pluses. #J-18808-Ljbffr

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