Digital Marketing Manager

3 weeks ago

Singapore YOSHIMURA FOOD HOLDINGS ASIA PTE. LTD. Full time

Introduction:

Yoshimura Food Holdings is a leading Japanese company with a diverse portfolio that includes processed foods, agricultural products, and seafood, with a strong commitment to quality and sustainable practices. With a legacy of excellence and publicly traded on the Tokyo Stock Exchange, Yoshimura is dedicated to provides premium seafood products renowned for its quality and taste.

Job description:

  • Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company's overall corporate strategy
  • Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
  • Conducts an analysis of the effectiveness of marketing campaigns
  • Interviews, hires, and trains marketing staff members
  • Establishes marketing goals based on past performance and market forecasts
  • Oversees current offerings and comes up with initiatives for new products or services
  • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
  • Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
  • Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
  • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
  • Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
  • Works within the department budget to develop cost-effective marketing plans for each product or service
  • Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
  • Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
  • Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
  • Plays an active role in improving the development of customer database
  • Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
  • Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
  • Assists the General Manager and the higher-echelon managers with projects and / or other assignments as directed
  • Any ad hoc tasks as assigned (events, overseas visitor hosting with PPT presentations).

Qualifications :

  • Diploma in Marketing, Business, or related field
  • Expert on media channels, client relationships
  • Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
  • Excellent leadership, people management, and detail-orientated
  • Well-versed in marketing budgeting and organisation
  • Copywriting skills
  • Computer-literate - Microsoft Office, Mac, and Windows OS
  • Multi-tasking skills
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