AMEA Petcare Lead

Overview

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

• Segment Strategy Ownership: In partnership with Client Leads, drive the translation of global Petcare strategic objectives into AMEA implementation plans, ensuring clear articulation of priorities and performance across the operating entities and divisions.
• Regional Strategic Blueprinting: Oversee and provide guidance to the Client/Planning Leads on multi-market strategic frameworks on capabilities such as Connected Identity, Category Entry Points, and Brand Experience Architecture, etc to be in alignment with Global’s overarching strategic intent.
• PESO Campaign Orchestration: Provide guidance to Client/Planning Leads to develop and optimize fully integrated PESO campaigns to drive brand, commercial, and consumer outcomes.
• Growth Acceleration & White Space Identification: Lead efforts to identify whitespace and prioritize high-potential markets within the AMEA Petcare portfolio.
• Bidirectional Alignment & Global Vision Stewardship: Serve as a bridge between AMEA and local market teams and global Petcare leads—facilitating top-down alignment and bottom-up learning. Ensure all initiatives are anchored to the global brand vision.
• Process, Performance, and Best Practice Governance: Ensure strategic backbone is consistently executed across AMEA through codified playbooks, benchmarks, and process rigor in partnership with the AMEA Agency Orchestration Lead.
• Cross-Agency and Cross-Segment Integration: Act as a connector between segment and functional teams, driving consistency and connectedness across all touchpoints of the ecosystem including media, production, data, and commerce.
• Insights to Action: Leverage performance insights, consumer data, and market intelligence to inform prioritization and course-correction.

• 15+ years of experience in marketing, brand strategy, integrated communications, or regional business leadership roles, with at least 5 years in a senior APAC and/or MEA regional capacity.
• Proven expertise leading both strategy and implementation across diverse markets in Asia and/or the Middle East & Africa, preferably in the FMCG or consumer brand category.
• Experience working in or alongside complex matrix organizations, balancing global and regional priorities with agility and cultural sensitivity.
• Demonstrated success in developing and activating segment-level strategies that translate into measurable commercial growth and brand equity improvements.
• Strong grasp of PESO media models and experience orchestrating multi-capability, cross-agency campaign frameworks.
• Skilled in stakeholder management with a track record of influence across senior clients, global and regional leads, and agency partners.
• Ability to partner with orchestration, insights, and client leadership teams to operationalize strategy through integrated workflows and governance.
• Excellent written and verbal communication skills, with experience creating and presenting compelling strategies and business cases to C-level stakeholders.
• Comfortable navigating ambiguity with a proactive, solutions-oriented mindset and strong project leadership skills.

• Not Applicable

• Full-time

• Other

• Advertising Services