AMEA Data Intelligence Director

4 days ago

Singapur, Singapore Publicisgroupe Full time

Company description

Publicis Groupe is a global leader in marketing, communication, and digital business transformation, founded in Paris in 1926. With a presence in over 100 countries, it comprises various solution hubs, including Publicis Communications and Publicis Media & Digital, housing top agencies like Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Starcom, Zenith, and others. The company empowers businesses through innovative digital solutions, creativity, and strategic insights, fostering a collaborative environment for over 80,000 professionals worldwide.

Overview

We are seeking a talented Data Intelligence Director to join our bespoke agency team, working with a globally recognized company known for its iconic brands in Snacking, Petcare, and Food & Nutrition. This role offers a unique opportunity to lead marketing transformation initiatives, integrating media, production, data & tech, social, influencer, and commerce to create comprehensive PESO experiences. The global team comprises members from over 70+ markets, all committed to building a better future.

Key Responsibilities:

  • Lead end-to-end data & technology projects, including scoping, stakeholder management, success criteria definition, and implementation, focusing on:
    • Enhancing client’s 1st party data strategy through audits and data acquisition design
    • Integrating 2nd party data for audience insights and data enrichment
    • Implementing marketing & advertising technologies such as CDPs, DMPs, data clean rooms, and CMPs
    • Assessing data partners and managing Publicis Groupe identity & audience platform solutions
  • Collaborate with Publicis Groupe agencies and internal teams to define client data & technology needs and develop relevant applications and use cases.
  • Engage with client services teams to understand requirements, perform gap analysis, and support data & technology transformation projects.
  • Interact with clients and agency teams to align on business and marketing strategies, providing guidance to the Global Solutions Product team on data solutions development.

Qualifications:

  • 10+ years of experience in data & platform roles within digital agencies, consultancies, or data solution providers.
  • Strong technical expertise in analytics platforms (Google Analytics, Adobe Analytics), DMPs (Adobe Audience Manager, Oracle DMP), CDPs (Tealium, Treasure Data), and data vendors (Lotame, Oracle, Eyeota).
  • Experience mapping and optimizing complex data and marketing technology infrastructures, including Adobe tech stack and media platforms like Google DV360 and Facebook.
  • Proven success in managing complex projects combining agency services, data management, consulting, and technology deployments.
  • Excellent strategic, communication, and people management skills, with the ability to influence and interact with senior/executive clients.
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