Trade Marketing Coordinator

2 weeks ago


Singapore JACOBS DOUWE EGBERTS Full time
Trade Marketing Coordinator (8 Months Maternity Cover) Job Description

In Store POSM Execution

  • Co-develop and execute in store marketing plan for all brand activations & innovations based on Marketing Calendar.
  • Collaborate with suppliers and agencies to develop, design and implement POS materials, displays, and gadgets that best achieve the required objectives.
  • Execute & track in-store merchandising and promotional activities across various retail channels.
  • Provide back-end support in the tracking of marketing spend on a monthly basis.

In Store Activation

  • Coordinate with Sales Teams and Field Sales Operations to schedule in-store activations based on Marketing Calendar.
  • Source for GWP (Gift with Purchase) premiums to support trade activities & channel exclusive promotions.
  • Liaise with Agencies to ensure end to end execution excellence for all in-store activation events across all JDE Brands.
  • Manage & track inventory for all premium items in the warehouse and the Activation Agency warehouse.

Administrative Duties

  • Work with cross-functional teams to reconcile monthly A&P (Advertising & Promotion) Budget.
  • Manage procurement processes for all trade-related expenses.
Qualifications
  • Minimum 2 years of experience in Shopper marketing or Sales.
  • Sales experience is recommended.
  • Familiarity with the FMCG (Fast Moving Consumer Goods) industry.
  • Knowledge of information system tools such as AC Nielsen, paceman, TNS, GFK.
  • Availability to work during major festivals (e.g. Chinese New Year period), in view of store activations.
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