Marketing Lead

4 days ago


Singapur, Singapore Cal Concept & Lifestyle Pte Ltd Full time

Overview

The Role
You’re the key point of contact for campaigns & ads. You turn business goals into sharp ideas, clear briefs, shipped assets, and learnings we can act on. You’ll co-run socials, rally KOLs/partners, run our eDMs, and help steer production so everything lands on time and on brand.

What you’ll do
  • Campaigns & Ads (your priority): Own the plan, creative angles, briefs, and delivery for brand/product launches and promos. Liaise with our media agency, keep tests rolling, and share a simple weekly “what worked/what’s next.”
  • Socials (IG, TikTok, Little Red Book): Co-run with our marketing team—calendars, posting cadence, and platform-native ideas.
  • KOLs & Partnerships: Source, pitch, and track creators/brand collabs that fit our vibe; build simple give/get deals that drive results.
  • eDM / Newsletter: Run a bi-monthly newsletter and key flows (e.g., birthdays). Clear copy, tidy lists, UTMs and GA4 so we learn.
  • Production & Strategy: Help steer shoots in a team effort (storyboards, shot lists, talents call sheets) and keep assets moving through edit to publish.
  • Website & Landing Pages: Brief landing pages on our WordPress & external Leadpage platform; partner with Web/Analytics on SEO basics, tracking, and conversion tweaks.
  • Brand Consistency: Keep visuals cohesive while pushing fresh, relevant creative ideas.
You’ll thrive if you have
  • Real experience running campaigns & ads (agency, brand, or your own business) and a habit of delivering on time.
  • Channel chops across Instagram, TikTok, and (bonus) Little Red Book.
  • Detail orientation & deadlines: meticulous, organised, and calm under pace—80/20 bias to ship, not perfection paralysis.
  • Strong marketing writing (social/eDM) and clear comms with designers, editors, and partners.
Big pluses
  • Design/videography/editing skills (Canva/Adobe, Premiere/CapCut).
  • Experience in beauty, wellness, or fashion/lifestyle.
  • Tools: Notion, WordPress, Leadpages (Webflow/Shopify also welcome).
  • Chinese proficiency to support LRB content.
What we offer
  • A front-row seat as we scale: new clinic, new product line, real runway.
  • Autonomy, smart collaborators, and the satisfaction of seeing your work live—and work.
  • Competitive pay, wellness perks, and a creative, fast-moving environment.

Apply if this like something exciting for you to grow & glow

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