Lead Fashion Designer

About Us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right).

The role

You will have a front row seat in impacting women across the globe through our design. You will be responsible for leading our design team in the creative direction, development and execution of our monthly trend line and collaboration projects.

Most importantly, you will have an unparalleled opportunity to disrupt the consumer and retail industry, and elevate Love, Bonito from top Singapore brand to a global women’s fashion empire.

You should have / be

• A Love, Bonito Culture Fit
  • Deep understanding of the Love, Bonito brand, proposition, customer and aesthetic
  • Strong entrepreneurial spirit, self starter, and has extreme initiative and ownership
  • A knack for problem solving with an ability to think ‘out of the box’; highly adaptable and flexible and ability to adjust and refine when the need arises
  • A genuine curiosity to know how things work and how to make them better
• A thoughtful fashion designer
  • Strong design knowledge, sensibilities and ability to translate concept into execution
  • Strong technical knowledge - fashion design, print, fabric and ability to work well with product development and sourcing counterparts
  • Exceptional sense of style and colour
  • A good commercial eye
  • Extremely fashion-oriented with an obsession with fashion and design
• A strong leader, collaborator and communicator
  • Strong relationship management skills; able to build strong relationships and trust with internal and external stakeholders; intellectual and emotional maturity
  • Exceptional communication skills and ability to inspire direct and cross functional peers
  • Collaborative, open and empathetic leader and team player
  • Strong organizational and project management skills

Main responsibilities

• Understand the Love, Bonito aesthetic and translate it into commercial, relevant products
• Lead research and develop inspirational mood boards that help to convey each collection’s vision
• Ensure that products created are in line with market trends as well as Love, Bonito’s design principles (fit, value, thoughtfulness & freshness) and Merchandising’s assortment plan
• Source relevant fabrics, print bases and trims to meet the requirements of each project
• Collaborate closely with Product Developers, Pattern Makers & Seamstresses to ensure successful execution of design intent
• Collaborate cross-functionally with Marketing and Creative to convey and amplify each project’s intent and direction
• Offer color recommendations and guide the assortment color picking process
• Complete and update design attributes from point of product creation till ordering
• Adjust designs according to feedback from weekly reports and insights team
• Meet independently with fabric and clothing vendors who can support our product lines
• Close communication and relationship management of Love, Bonito’s current suppliers
• Work closely with Merchandising in the creation of adaptations
• Help and give design aesthetic guidance to junior members of the design department to encourage growth

Qualifications & Experience

• 5+ of relevant design experience with an international fashion brand
• Proven experience in fashion and print design
• Diploma/Bachelors in Fashion Design or other relevant fields
• Fluent in English and Mandarin to communicate efficiently within the team and our suppliers
• Proficient in Adobe Photoshop and Illustrator
• Ability to travel for work

1. Flexible Work Arrangement

• Work from anywhere*
• Hybrid work and adjustable hours - as long as present during our core working hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme