Specialist, Global Performance Marketing

2 weeks ago

Singapore SECRETLAB SG PTE. LTD. Full time

Secretlab is an international gaming chair brand seating over 3 million users worldwide, with our key markets in the United States, Europe and Singapore, where we are headquartered.

You will be a valued member of our Digital Marketing team, optimising creatives on our paid media channels to meet organisational goals. This unique role requires collaboration between our performance, marcomm, and visual teams to ensure that our best marketing assets are pushed to the right platforms. You'll need to apply your creative-lens and eye for visual styling, while keeping metrics & data at the forefront of your mind.

Apart from our brand's initiatives, the Marketing team is also involved in all collaborative efforts with partners including world-renowned brands such as Game of Thrones, Batman, Cloud9, Team Secret, as well as international esports organisers Riot Games for their League of Legends global Tournaments.

Responsibilities

  • Strategize and drive new creative initiatives on our paid media channels to meet conversion-driven organisational goals. This includes EDM, video, social and display channels.
  • Drive creative experiments and tests to ensure optimised ROI from the use of marketing assets across paid media channels.
  • Oversee UGC programs on social media platforms such as TikTok and Instagram.
  • Regularly monitor, analyze, and report on the performance of media assets.
  • Collaborate with the Visual and Marcomm departments to ideate, conceptualise and constantly improve artistic/ creative direction of both organic and paid assets

Requirements

For this unique role, you should be a veteran in either of the following areas, with professional exposure to the other:

  • Experience with paid digital media campaigns, such as media planning/ performance marketing - either in an agency or in-house environment. You should be familiar with performance measurement metrics and analytics. OR
  • Experience with online & social media advertising, such as a suit or creative in an ad-agency. You might not be an art-based creative, but you should have an eye for visual styling.
  • Understanding of market trends and online media channels such as Facebook, Google Display, Instagram, TikTok and YouTube advertising.
  • Experience in the consumer internet space is highly coveted, e.g. DTC, ecommerce, travel, design, technology, or lifestyle brands.
  • Demonstrated ability of using consumer-focused, data-driven insights to drive strategic media recommendations while maintaining a creative-lens to your work.
  • Comfortable speaking about and presenting data.
  • Strong understanding of consumer psychology.
  • Generally full of great ideas and able to get stuff done without close supervision.
  • Strong commercial awareness.
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